Direct marketing

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected[1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.[1][2]

A pile of advertising mail

Response channels include 800-numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses.

The prevalence of direct marketing and the unwelcome nature of some communications[3] has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out.[4]