Disney Branded Television

Disney Branded Television is a unit of Disney General Entertainment Content which oversees development and production of content geared towards children, teenagers and families for currently for Disney+, Disney Channel, Disney Junior and Disney XD and formerly for Toon Disney, Jetix, and Playhouse Disney.[2] The unit also oversees all Disney+ and Disney Channels unscripted series and specials.

Disney Branded Television
  • Walt Disney Entertainment, Inc. (1982–1983)
  • The Disney Channel, Inc. (1983–1997)
  • Disney Channel, Inc. (1997–2001)
  • ABC Cable Networks Group (2001–2005)
  • Disney Channels Worldwide (2005–2020)
GenreChildren and family
FoundedJuly 15, 1982; 40 years ago (1982-07-15)
FounderAlan Wagner
Number of locations
Area served
Worldwide (Except Cuba, Iran, Syria, Sudan, Mongolia and North Korea)
Key people
Ayo Davis (President)
ServicesTelevision content
OwnerThe Walt Disney Company
ParentDisney General Entertainment Content

Prior to the formation of Disney Branded Television, Disney Channels Worldwide oversaw all Disney television networks until the organization of the Walt Disney Direct-to-Consumer & International segment on March 14, 2018, when the company was split into two. The U.S. unit operated Disney Channels, Radio Disney. The networks' financial management is now overseen at Disney Media and Entertainment Distribution. The international unit operated various children and family-oriented TV channels around the world, including variations of the U.S. channels plus Disney International HD, Dlife, and Hungama TV.

Disney Channel was originally established in the United States in 1983 as a premium channel, and has since converted to a basic service; in addition, Disney Channel's programming has also expanded internationally with the launch of various country-specific and regional versions of the channel, as well as program licensing agreements reached with television networks not bearing the Disney Channel brand.

Previous corporate names were: Walt Disney Entertainment, Inc. (1982–1983), The Disney Channel, Inc. (1983–1997), Disney Channel, Inc. (1997–2001), ABC Cable Networks Group (2001–2005) and Disney Channels Worldwide (2005–2020).

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