Drawbridge (company)
Drawbridge is a people-based identity management company[6] operating out of San Mateo, California, USA. Drawbridge has built a people-based identity graph[7] and cross-device advertising platform that specializes in using machine learning to match individuals across connected devices, including desktops, smartphones, tablets, and connected TVs,[8] in order to serve more relevant ads across devices.
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Type of business | Privately held company |
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Headquarters | , United States[1] |
Area served | Global |
Founder(s) | Kamakshi Sivaramakrishnan |
Key people | Kamakshi Sivaramakrishnan (CEO) Devin Guan (CTO)[2] Dave Zinman (COO)[3] Matt Gallatin (CFO)[4] Jodi Garg (CPO)[5] |
Industry | Marketing Technology |
Parent | |
URL | drawbridge.com |
Launched | 2011 |
The company received a patent for its "system to group internet devices based upon device usage" in 2016[9] and a patent for "system and method for determining related digital identities" in 2019.[10]