Early_Times
Early Times
Kentucky whiskey produced by the Sazerac Company
Early Times is a brand of Kentucky whiskey produced by the Sazerac Company, one of the two largest spirits companies in the United States, which purchased the brand in mid-2020. Before the brand purchase, it was distilled in Shively, Kentucky, by the Brown-Forman Corporation, another of the largest North American-owned companies in the spirits and wine business.
While Early Times is marketed outside the U.S. as bourbon, the whiskey does not meet all the U.S. regulated criteria for bourbon[1] – and hence, is marketed within the U.S. as whiskey rather than as bourbon whiskey. It also uses the Scottish spelling instead of the Irish spelling, and labels itself as a whisky.