Cool colors

The psychology of cool colors pertains to the effects of certain hues on human emotions and perceptions. Cool colors, such as blues, greens, and purples, have been found to recede from the eye, creating an illusion of depth and making a space appear larger and more open.^[3] As a result, these colors are often used in smaller rooms to increase the perceived size of the area. Furthermore, cool colors have a calming effect on individuals, evoking feelings of relaxation and tranquility. Consequently, they are often utilized in spaces intended for rest and rejuvenation, such as bathrooms and bedrooms.

Warm colors

The psychology of warm colors concerns the impact of certain hues on human emotions and perceptions. Warm colors, such as reds, oranges, and yellows, are known to create a sense of warmth and comfort, and can even provide the illusion of heat. These colors have a tendency to advance toward the eye, making them particularly effective in larger spaces, as they can create a feeling of coziness and security.

Additionally, warm colors are often associated with stimulation and activity, evoking strong emotions and promoting movement. As such, these colors are well-suited for environments such as gyms and living rooms, where physical activity and social interactions are encouraged.^[4]

Red

Red is a highly evocative color that has been used in a variety of contexts throughout history. It is a primary color, meaning that it cannot be formed by mixing other colors together. In the RGB color model, which is commonly used in digital applications, red is represented by a combination of 100% red, 0% green, and 0% blue.^[5] This unique combination of wavelengths gives red its characteristic hue and makes it a particularly powerful color for conveying a range of emotions and messages. From the vibrant hues of a rainbow to the romantic connotations of Valentine's Day, red continues to be a prominent and influential color in our cultural landscape.

Green

Green is a primary color that symbolizes our connection to nature. It is often associated with purity, health, and growth, and is commonly used by brands that promote productivity and vitality.^[6] Green is also a relaxing and invigorating color that represents a connection to oneself, quiet moments, and nature. People often seek out nature to escape the stresses of modern life and reconnect with their primal roots. Green represents a return to inner peace and tranquility.

Blue

Blue is a calm and serene color, often associated with stillness and reflection. It has a calming effect on the body, resulting in lower heart rates and slower metabolisms.^[7]

Brown

Brown is traditionally associated with seriousness, stability, and wisdom. It is often worn by people in positions of respect and authority, such as paternal figures or grandfathers. Brown is a color that represents stability and resourcefulness, which is important for families centered around the main male figure. People feel safe and secure around those wearing brown, as it represents reliability and support. Additionally, older individuals who wear brown exude a sense of stability, which is manifested in their accumulated life experience, possessions, and financial gain.^[8]

Orange

Orange is a persuasive and energetic color that results from the combination of yellow and red. It has the power to enhance extraversion and encourages people to express themselves more freely by letting go of their inhibitions.^[9]

Graphic design

It is very usual in graphic design to apply an earth tone palette. Earth tone is effective for making the audience relate to a design naturally. To soften a solid design and make them more comfortable in appearance, an earth tone is used. Earth tone is related to modernity and minimalism. In brand identity design, earth tone is applied in many logos, websites, and brochures.^[12]

Fashion design

According to WWD weekend, earth tone had become a fashion trend in Fall 2021 in RTW (Read-to-Wear) runway, including many famous fashion brands such as Versace, Undercover, Theopphilio, Sportmax, Simone Rocha, Schiaparelli, Roseatta Getty, Hermes, etc.[6] In your wardrobe, earth tone closets release the sense of from warm, cozy, simple to elegant and authoritative. Earth tone dresses compliment any skin color which can be mixed with a different color in earth tone palette.^[13]

Architecture

Earth tone is used by the architect to bring harmony between nature surrounding the building and the building together. The tone improves relaxation in the house and residence, and also, the atmosphere of cozy warm luxurious modern. Due to the fact that earth tone or natural color is comfortable and pleasing to the eye. Earth tone can complement natural light that shines into the architect by softening the light.

Painting

In painting, "brownness" defines earth tone. At the beginning of a painting, primitive painters used soil, animal fat, minerals, charcoal, and chalk combined to be a color around 40,000 years ago.^[14] Therefore, the first group of colors was a natural palette by themselves. And earth tone palette was very handy to mix from scratch. There are many types of earth tone artists used. For example, burnt umber is an earthy shade that is a combination of phthalo blue and ultramarine, and a permanent rose. Additionally, Vandyke brown and sepia are similar in color to old photographs and can be useful for replicating vintage effects or a monochromatic look. ^[15]

Materials and pigments

The composition of earth pigments generally involves three elements: a clay base, a mineral component (iron oxide), and a secondary coloring agent. Iron oxide, which is present in different forms and shades all across the earth, is the primary coloring agent for most earth pigments. The properties of iron oxide vary, and its color is determined by the type of iron oxide used. Iron and oxygen are the two primary components of these minerals and are present in different amounts. Additionally, a secondary coloring agent such as manganese oxide, calcium, carbon, organic material, silica, limestone, or rutile (titanium dioxide) can also be present. ^[16]