Ei_Samay
Ei Samay Sangbadpatra
Bengali-language daily newspaper
Ei Samay Sangbadpatra (lit. 'Current Times Newspaper') is a Bengali-language daily newspaper from The Times Group. It was launched as a broadsheet daily newspaper with a motive to enter into a head-to-head competition with Anandabazar Patrika. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.[2][3][4]
The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was ₹1 (1.3¢ US) per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.[5][6]