Emma Bejanyan (Armenian: Էմմա Բեջանյան; born 12 April 1984), better known as Emmy (Armenian: Էմմի) is an Armenian singer. She is considered one of Armenia's most popular and influential singers, being labelled as a "pop princess" and "Armenian pop icon".^[1] Emmy represented Armenia in the Eurovision Song Contest 2011 and became the country's first non-qualifier.

Emmy's career took off immediately after she recorded her first song, "Hayastan," and released its video, in 1993. She earned numerous awards at song competitions in Armenia, Russia, Turkey, Europe, and elsewhere. She sang and toured with the all-female folk-pop quartet Hayer from 1994 to 2000.^[1]

Emmy also runs Emmy-B Production Center, a music-production company searching for new young talents in Armenia.^[2]

In 2014, she's was the judge in the Armenian edition of The X Factor, during the show's 3rd season.

In February 2010, Emmy along with singer Mihran participated in the 2010 Armenia pre-selection for the Eurovision Song Contest 2010 with the entry "Hey (Let Me Hear You Say)" which was even endorsed by Ricky Martin.^[3][4] The pair came second losing out to eventual winner, Eva Rivas with "Apricot Stone" for the ticket to the 2010 Contest in Bærum.^[5] Bejanyan represented Armenia at the Eurovision Song Contest 2011 in Düsseldorf, Germany.^[6] On May 10, Emmy failed to qualify for the final, making her the first Armenian Eurovision act to miss the final.