Business-firm party

An business-firm party, entrepreneurial party,[4] or personal party[5][6] is a type of political party that is centered on a charismatic political entrepreneur, most often created by that person to further their own interests.[7]

Silvio Berlusconi's Forza Italia is often considered the prototype of the business-firm party.[1][2]:3
Andrej Babiš's ANO 2011 has been described as "an extreme form of a business-firm party".[3]