European_Society_for_Opinion_and_Marketing_Research

ESOMAR

ESOMAR

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ESOMAR is a global membership association for market research and insights that was founded in 1947.[1][lower-alpha 1] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.[3]

Quick Facts Formation, Founder ...

History

ESOMAR was founded in 1947.[1][lower-alpha 1] In 1948 the first version of code of practice for members was published.[4] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.[3] From the revision in 2016 the title and content was changed to include data analytics.[5]

Activities

ESOMAR produces information about market, opinion, and social research as well as data analytics.[6][7] An annual multi-day congress is held in-person,[8][9] except in 2020 and 2021 when it was held as a virtual "Insights Festival".[10][11]

Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.[12] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.[13]

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.[14]

Notes, references and sources

Notes

  1. ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.[1]

References

  1. [1]
    ESOMAR & Raben (2019).
  2. [2]
    Corbin et al. (2018), pp. 171–172.
  3. [3]
    ICC (2019a).
  4. [4]
    Polonsky & Waller (2004), p. 72.
  5. [5]
    ICC (2019b).
  6. [6]
    Nilsson (2018), pp. iv, 49–51.
  7. [7]
    "The ICC/ESOMAR International Code". Retrieved 9 September 2023.
  8. [8]
    "ESOMAR Congress". Retrieved 11 September 2023.
  9. [9]
    "ESOMAR Congress 2022". Retrieved 11 September 2023.
  10. [10]
    "ESOMAR Insights Festival 2021". YouTube. Retrieved 11 September 2023.
  11. [11]
    "ESOMAR Insights Festival 2020". Retrieved 11 September 2023.
  12. [12]
    "Research World". Retrieved 10 September 2023.
  13. [13]
    Wiley (2019).
  14. [14]
    "ESOMAR Foundation". Retrieved 12 September 2023.

Further reading

See also
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