Italy

During its rule of Italy, the National Fascist Party heavily influenced fashion in its pursuit of autarky and this pursuit of autarky was exemplified by the National Fascist Party's belief in the importance of aesthetics and symbolism: clothes had to be produced in Italy and they also had to reflect the values of the Italian people.^[7] Pieces of clothing such as black shirts became associated with the dreaded Volunteer Militia for the Safety of the Nation and they even became associated with the regime itself. Nowadays, neo-fascists still care a great deal about clothing, but they express their care about clothing with different approaches. Symbols and clothes like the Celtic Cross and black clothing are still present and they are also associated with new filo-fascist political parties and movements, but similarly to the neo-Nazi case, there has also been a growing interest in "trendiness" and fashion, with new clothing brands that offer casual and formal clothing which is more in line with today's consumerist culture. This trend has led to the use of three different types of brands by neo-fascist subcultures that still cares a big deal about clothing as a way to show their political affiliations, while caring about what is trendy as well:

• The use of brands that are not openly displaying symbols of fascism but are thought to be targeting neo-fascist consumers in light of their choices in advertising and partnership, with the choice of testimonials, models, settings and even copy material that recalls the neo-fascist archetypical man. For example, Pivert.^[8]
• The use of brands that while denying any political involvement (the apology of fascism in Italy is a felony officially) heavily rely on the fascist's regime icons, using symbols, mottos and images without using the name of the party while still making clear what is their political affiliation. An example is the decimaofficialstore.^[9]
• The use of brands that are arbitrarily given a power of identification with their political values by the members of the subculture itself.

The arbitrary appropriation of modern devices of today's consumer culture in addition to the ones which were typical of its "ancestor" in Neo-fascism is not just limited to fashion, examples of modern culture products that were not born with this political affiliation but were used by neo-fascists in order to frame their values and express their adherence to their affiliates are Tolkien's novels, which led to the "Campi Hobbit" (Hobbit Camps) experience: real political camps where space was given to topics which were frequently overlooked by typical political institutions, such as the production of music by right wing music groups, the production of works by visual artists, the performance of radio podcasts and discussions about social issues and topics such as young people's unemployment together with the performance of paramilitary activities.^[10] Another very famous example is the politicization of football, with the Ultras groups often affiliated with certain ideologies. The majority of ultras groups in fact present small "bands" within them that are openly neo-fascist or at least far-right extremists,^[11] with groups such as Hellas Verona's "Brigate Gialloblu" or Juventus' "Vikings", which has an infamous record of committing acts of violence, which are not related to either the sport or their supported teams' ideals.^[12]

Germany

United States

Fashion label abuse

In this case, fashion label abuse is the abuse of fashion labels by far-right movements, such movements abuse specific fashion labels by using them as symbols of their ideologies. Some prominent examples of fashion label abuse are Lonsdale, Fred Perry and New Balance.^[21] The British sport label Lonsdale became popular in the German neo-nazi movement because of the letters 'NSDA' in the name, which refers to the National Socialist German Workers' Party (NSDAP, Nazi Party), that was active between 1920 and 1945.^[22] The popularity of Fred Perry can be explained through the demand in the skinhead scene. On top of that the brand offers polo shirts with a collar in the colors black-white-red, which was the flag color used by the nazi regime and is therefore as well prominent in German neo-nazi movements.^[23] Both brands distance themselves from any association. In November 2016 Matthew LeBretton, New Balance's vice president of public affairs, criticized the Trans-Pacific Partnership trade agreement, that the Obama administration led and Donald Trump opposes. After New Balance defended its opposition to TTP, Andrew Anglin, publisher of the American neo-nazi news and commentary website The Daily Stormer, declared New Balance the “Official Shoes of White People”.^[24]

Fashion labels which were created around far-right ideology

There are also fashion labels that were created for neo-nazis, by neo-nazis.^[25] Some examples for nazi fashion labels: Ansgar Aryan, Consdaple, Eric and Sons, Masterrace Europe, Outlaw, Reconquista, Rizist, Thor Steinar, Troublemaker, Dryve by Suizhyde, Greifvogel Wear, Hate-Hate, Hermannsland, Sport Frei, Pro Violence.^[26]