"Big Beautiful Woman" (commonly abbreviated as BBW) is a positive (non-pejorative) term for an overweight woman.^[1]

The terms "Big Beautiful Women" and "BBW" were coined by Carole Shaw in 1979, when she launched BBW Magazine, a fashion and lifestyle magazine for "plus-size" women.^[2] BBW Magazine trademarked the term "Big Beautiful Woman", which was later transferred to Dimensions Magazine.^[3]

Although "BBW" may have been first used in the context of BBW Magazine, the term's usage spread over the years. It has reached the point that even women who have never heard of the magazine have begun to refer to themselves as "BBWs".^{[citation needed]}

The abbreviation BBW can often be found used in personal ads, online dating services, and pornography denoting an identification with (or preference for) such women, and is also used to denote events specifically targeted to such women, and persons interested in them, such as specific gathering nights in dance clubs, restaurants, and fashion stores and shows.^{[citation needed]}

The term is also commonly used as a positive euphemism by those involved with the fat acceptance movement.^[4]

The term has several near-synonyms with varying shades of meaning, such as "full-figured", "voluptuous", "zaftig", and "Rubenesque", the latter term referring to the art of Peter Paul Rubens, best known for portraying full-bodied women.^[5]

The acronym BBBW stands for Big Beautiful Black Woman.^[6] Another variant is SSBBW: Supersized Big Beautiful Woman. There is no formal definition which explains the exact difference between BBW and SSBBW. Some BBWs or SSBBWs consider themselves to be feedees.^[7] Dimensions Magazine considers a woman over 350 pounds (160 kg) to be an SSBBW.^[3]

• Fat acceptance movement
• Fat fetishism
• Female body shape
• Bear (gay culture)
• Obesity