Rolling Roadshow

On August 11, 2006, Austin, Texas' Alamo Drafthouse "Rolling Roadshow" (which screens films in locations unique to each film) showed Field of Dreams at the Field of Dreams site in Dyersville. A giant, outdoor screen was set up adjacent to the field with seating, concession, and parking along left and center field. Only the property owned by the Ameskamp family was allowed to be used for this event; the Lansing property was closed to the public. Before the screening of the film, Kevin Costner and his band (unnamed at the time, now known as Kevin Costner and Modern West) performed for two hours for the attending crowd of close to 1,000 people. Costner and his band played a selection of original songs and popular covers, including a song about Iowa that he wrote during the filming of Field of Dreams 17 years earlier. The event was sponsored by a DVD rental company and hosted by Lisa Loeb.^{[citation needed]}

Consolidation of land and Go the Distance operation

In August 2007, Rita Ameskamp sold the land containing her portion of the baseball field to Don and Becky Lansing – the owners of the remainder of the field. As a result, the movie site was, for the first time, entirely owned by the Lansing family.^[3] On May 13, 2010, the Lansings announced they were putting the farm used for the movie up for sale.^[4] On October 30, 2011, it was reported that a sale had been agreed upon with a private partnership called Go the Distance Baseball,^[5] who has owned and preserved the movie site since December 28, 2012.

Under Go the Distance, new events have been held at the venue. The Ghost Players returned in 2013. Over Father's Day weekend 2014, the field was home to a series of events to commemorate its 25th anniversary, including an exhibition game featuring Kevin Costner, Dwier Brown and others.^[6] The events drew an estimated 12,000 fans.^[7]

Under new ownership, visitor traffic has increased from 65,000 to 100,000 visitors per year, according to Go the Distance.^[8] Additionally, in March 2018, Go the Distance began renting the house and ballfield to tourists at a cost of $2,200 per night on weekdays and $2,500 per night on weekends.^[9]

Additional development

Not long after buying the movie site, Go the Distance Baseball announced plans for a 24-field youth baseball and softball complex known as All-Star Ballpark Heaven. The project was initially intended to open in 2014, coinciding with the film's 25th anniversary, but confronted difficulties finding funding and legal action from neighboring property owners, who objected to the commercial re-zoning of the site.^[8] Additionally, the cost has ballooned from the initially proposed $38 million to more than $70 million; while the Iowa state legislature passed a tax incentive for the project, developers failed to meet deadlines to secure it.

On September 30, 2021, Go The Distance Baseball announced in a press release that Frank Thomas purchased a controlling interest in Go The Distance Baseball LLC.^[10][11]

MLB at Field of Dreams

Major League Baseball (MLB) planned for a 2020 regular-season game to be held at a temporary facility constructed at a distance of approximately 500 ft (150 m) in the cornfields.^[12] The contest was originally scheduled for August 13, 2020, between the Chicago White Sox and New York Yankees.^[13] Due to the COVID-19 pandemic, the game was rescheduled to August 12, 2021.^[14] The game resulted in a 9–8 win by the White Sox over the Yankees.^[15] After the game drew the highest regular season ratings in 16 years, MLB announced it would return the following year for a contest between the Cincinnati Reds and Chicago Cubs.^[16] However, Frank Thomas later indicated that no game will be played in 2023 because of the upcoming construction that is scheduled to take place on the site, although there is a possibility of MLB resuming the series in future seasons.^[17]

MLB The Show has delivered an interactive version of the Field of Dreams in MLB The Show 21, including dynamic cornfields that can be placed at will by the user.^{[citation needed]}