PIA_Markhor_Livery.png
Size of this preview:
800 × 531 pixels
.
Other resolutions:
320 × 212 pixels
|
640 × 425 pixels
|
1,024 × 680 pixels
|
1,280 × 850 pixels
|
1,627 × 1,080 pixels
.
Summary
Description PIA Markhor Livery.png |
English:
Photo by Ahabbscience Studio Pakistan. All Terms and conditions apply.
On 2018, Pakistan's national animal Markhor was chosen to be introduced as the brand identity on aircraft tail, showing airline commitment for preserving the species. This tail was based on a jumping ibex having long screw horns, which relatively embedded into the new logo. Company slogan changed to "We Fly at the Right Attitude". PIA acronym is written in a Russian font named "Arkhip Bold" and company slogan in "Exo Semi-Bold" font. For the first time, legacy PIA colors (Pakstan green & mustard gold) dropped and blue texture added in "PIA" acronym. Urdu PIA logo color also changed with yellow-green texture. This rebranding attempt failed due to the highly negative reaction by the public as the national flag on the tail was replaced with an animal logo. Supreme Court of Pakistan taken sue motu action and bar PIA to use ibex logo as brand identity.
|
Date | |
Source | Own work |
Author | Ahabbscience Studio Pak ( Ahabbscience Studio ) |
Licensing
I, the copyright holder of this work, hereby publish it under the following license:
This file is licensed under the
Creative Commons
Attribution-Share Alike 4.0 International
license.
-
You are free:
- to share – to copy, distribute and transmit the work
- to remix – to adapt the work
-
Under the following conditions:
- attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- share alike – If you remix, transform, or build upon the material, you must distribute your contributions under the same or compatible license as the original.