Foxy_Casino

Foxy Bingo

Foxy Bingo is an English online bingo site that launched in 2005. The brand is owned by Cashcade which is one of the gambling brands owned by GVC Holdings PLC (LSE: GVC), a constituent of the FTSE 250 index.

Quick Facts Industry, Headquarters ...

History

  • Foxy Bingo was founded in 2005 with two bingo and chat rooms by UK-based online gambling company, Cashcade. In July 2009, Cashcade was bought by PartyGaming.[1] In 2011 PartyGaming merged with bwin Interactive Entertainment AG to form bwin.party Digital Entertainment.
  • In September 2015, bwin.party was bought by GVC Holdings. Foxy Bingo’s sister site, Foxy Casino, was also launched in 2015.[1] In 2019 Foxy Casino was relaunched as Foxy Games.[2]

Marketing

Sponsorship & partnerships

Foxy Bingo has had many sponsorship deals such as:

  • 2011 Foxy Bingo & Smooth Radio – on July 11, Foxy Bingo sponsored both Smooth Radio’s weekday afternoon show with David Jensen and Real Radio’s evening show with David Heane for 13 weeks[12]
  • Foxy Bingo sponsored The Jeremy Kyle Show, a British tabloid talk show presented by Jeremy Kyle for nine years from February 2008 until March 2017.[13]

Charity & community contributions

  • 2014 'Think Pink' charity campaign [14]
  • 2014 Super League Grand Final [15]
  • 2016 Sue Ryder Mascot World Cup [16]

References

  1. "Foxy Bingo launches new casino offering".
  2. (04 February, 2011) New ad campaign from Foxy Bingo The Drum
  3. "Who is the voice of Foxy? The Foxy Bingo mascot?". Bingo Paradise. Retrieved 8 June 2022.
  4. Menmuir, Ted (06 March, 2017) Foxy Bingo recruits Heather Graham as new face of Foxy SBCNews
  5. (14 February 2008) Foxy Bingo signs deal to sponsor Jeremy Kyle Show * Foxy Bingo now sponsors Friends on Channel 5 From 2019 onwards] Marketing Week

Share this article:

This article uses material from the Wikipedia article Foxy_Casino, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.