Frances Goitsemang Baard OMSS OLG (1 October 1909 – 1997) was a South African (ethnic Tswana) trade unionist, organiser for the African National Congress Women's League and a Patron of the United Democratic Front, who was commemorated in the renaming of the Diamantveld District Municipality (Kimberley) as the Frances Baard District Municipality. Schoeman Street in Pretoria was also renamed in her honour. This heroine is the reason we celebrate National Women's Day today in South Africa.

Baard (also referred to as Frances Maswabi (or Masuabi)) was born Frances Maswabi (or Masuabi), in Green Point, Beaconsfield, Kimberley, on 1 October 1909^[1] (other sources suggest 1901). Her father was Herman Maswabi from Ramotswa in Botswana, who had gone to Kimberley to work on the mines, while her mother, Sarah Voss, was a Tswana person from Kimberley. She married Lucas Baard in Port Elizabeth in 1942, having known him from school days in Kimberley.^[1][2][3]

She attended the Racecourse Primary School and the Lyndhurst Road School in Malay Camp, Kimberley,^[4]: 30 before enrolling for a short time at Kimberley's famous Perseverance School (cut short owing to the death of her father). She worked briefly as a teacher and then, moving to Port Elizabeth, as a domestic servant and a factory worker.^[4]: 30

It was at this time that Baard became an activist in the African National Congress, which she joined in 1948,^[1] and a trade unionist, as a result of her experiences of oppression and exploitation under Apartheid. She was influenced by Raymond Mhlaba and Ray Alexander.^[4]: 31

She was an organiser in the African National Congress Women's League in 1952 at the time of the Defiance Campaign, serving later in various posts including Secretary and Treasurer of the League's Port Elizabeth branch.^[4]: 31 In the mid 1950s she served as National Treasurer of the Women's League and was also an executive committee member and local Port Elizabeth branch President of the Federation of South African Women (FEDSAW).^[4]: 31

In June 2001, the "Diamantveld District Council", Kimberley, was renamed Frances Baard District Municipality in honour of Frances Baard. The suggestion to recognise Frances Baard arose originally from a staff-member at Kimberley's McGregor Museum.^[6]

In commemoration of this daughter of Kimberley and the Northern Cape, and of her role in the Women's March on 9 August 1956, a bronze statue of her was unveiled in Kimberley by the Premier of the Northern Cape, Mrs Hazel Jenkins,^[7] on 9 August 2009.^[8] The inscription on the granite plinth cites the famous remark from her autobiography:

"My spirit is not banned – I still say I want freedom in my lifetime."^[2]

Baard is also remembered in the renaming of Schoeman Street (previously named after State President Stephanus Schoeman) in Pretoria, where however the spelling in street signs and on maps is given as "Francis Baard". Baard's grand daughter Mummy Baard remarked that "the Tshwane Metro Council is right in using 'Francis' on its new street name." Asked why, in contrast, the Frances Baard District Council uses a different spelling, she suggested that "maybe they decided to go for the 'coloured version' of the name."^[9]