G.u.
GU (retailer)
Japanese clothing brand
G.U. (ジーユー, jīyū) is a Japanese discount casual wear designer, manufacturer and retailer, with 451 stores (As of 31 May 2022[update]) across Japan.[1] It is fully owned by the company Fast Retailing, which is better known as the owner of the retail chain Uniqlo. The name is a pun of the word jiyū (自由), meaning "liberty, freedom" (from high cost clothing). Its signature product is a pair of jeans, which costs 990 yen. As of November 2023[update] there are 472 locations.[2]
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