GRIN_Campaign
GRIN Campaign, Global Respect in Education, is a transatlantic non-profit organisation and advocacy group which campaigns primarily for lesbian, gay, bisexual, transgender, and queer/questioning (LGBTQ) people's social and political equality in education.[1][2][3] It seeks to end discrimination, harassment, and bullying based on sexual orientation, gender identity and gender expression in all educational institutes with an underlying message that "being different was 'cool'".[4] It is one of the first campaigns of its kind to originate outside the United States, be run by students and intentionally international.[5][6][7]
The campaign supports both direct action and a viral photographic protest, known as “RESPECT” to help "make respecting people in school a cool idea" and ignorance to be “uncool”.[1][6] The photographs show people in front of a white backdrop wearing block rainbow colors with “RESPECT” painted on their face in the colors of the gay pride flag.[8] The campaign was created on October 29, 2010, by Bedales School student Claudia White.[1] The RESPECT photographs are featured on the campaign's website, as well as Facebook and Flickr. The campaign also had over 1000 followers on Twitter within a week of its website going live.[9][unreliable source?]