Ganten

Ganten

Ganten

Chinese bottled water brand

Ganten (Chinese: 景田; pinyin: Jǐngtián; Jyutping: ging2 tin4) is a premium[1] bottled water brand from China. The brand is owned by Shenzhen Ganten Food & Beverage Co., Ltd, a company headquartered in Shenzhen, Guangdong Province. The best-known sub-brand of "Ganten" is Baisuishan (Chinese: 百岁山; pinyin: bǎi suì shān), or Hundred Year Old Mountain, used for one of the company's bottled water products.

Advertisement, mineral water 百岁山.
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History

Shenzhen Jingtian Food and Beverage Co., Ltd. was established in 1992 in Shenzhen.[2]

Between 2015 and 2017, Shenzhen Ganten's domestic market share in the Chinese bottled water retail market had grown to 3% from 2.4%.[3]

The company's Latinised name is "Ganten", an approximation of the Cantonese pronunciation of the company's name, which is pronounced "Jingtian" in Mandarin. It uses a number of sub-brands for its products in Chinese, including "Ganten" (景田) itself, but the most commonly seen product brand is "Baisuishan", or "Hundred Year Old Mountain". Product packaging often carries the Latinised name "Ganten", but does not Latinise the product brand. As a result, "Baisuishan" branded bottled water is referred to in English simply as "Ganten".

Commercials

A series of commercials for Ganten Water was filmed in Scotland. It was produced by Freakworks, based in Edinburgh:[4] "Ganten: Mesmerise" (2013),[5][6][7] filmed in Edinburgh and "Ganten: Source", filmed at Glasgow City Chambers, Stirling Castle, and Smoo Cave in Durness.[8] Both were directed by Hamish Allison and feature the Poland-born model Magdalena Zalejska. The third in the series was also filmed in Edinburgh.[9] The fourth in the series was filmed in 2015 at Dean Village.[10][11] Another commercial, "Ganten: Pure", was filmed at Blairquhan Castle.[12] Another commercial featuring Jing Tian and Donny Lewis was filmed at Winton Castle.[13] Ganten water is sourced from Huizhou, in Guangdong Province.[14]

Sponsorships

See also

References

  1. [1]
    Lannes, Bruno; Yu, Wei; Ding, Jason (28 September 2016). "Two-speed China consumer market raises retail challenges". Financial Times.
  2. [2]
    "FIVB signs four-year agreement with new global sponsor Ganten". FIVB. Retrieved 14 September 2019.
  3. [3]
    Zhao, Megan (19 April 2018). "Premium water makes a splash in China". S&P Global.
  4. [4]
    "MEMBER NEWS: The Ganten campaign series with Freakworks". August 20, 2015. Archived from the original on October 13, 2020. Retrieved September 14, 2019.
  5. [5]
    "Chinese water ad sparks Edinburgh tourism hopes". Edinburgh Evening News. 12 February 2013.
  6. [6]
    "Chinese advert shoots in Edinburgh". Archived from the original on 2019-04-16. Retrieved 2019-09-14.
  7. [7]
    "Ganten: Mesmerise",
  8. [8]
    "Ganten: Source - Freak Films". freak-films.com.
  9. [9]
    "Andy Maas: Selected TV & Cinema commercial work".[permanent dead link]
  10. [10]
    "Dean Village is Fairytale setting for 'Royal' advert". February 4, 2016.
  11. [11]
    "News | Edinburgh News". www.edinburghnews.scotsman.com.
  12. [12]
    "Ganten: Pure - Freak Films". freak-films.com.
  13. [13]
    "Jing Tian in Chinese TV Ganten Water Advert Filmed at Winton Castle". Winton Castle. February 22, 2019.
  14. [14]
    Shenzhen Ganten, 关于景田百岁山瓶装水水源问题 ("Concerning the question of the water source for the Ganten Baisuishan bottled water")
  15. [15]
    "Australian Open under fire for selling Chinese bottled water". News.com.au. News Limited. 16 January 2018. Retrieved 8 June 2018.
  16. [16]
    "Chinese company Ganten Water announced as new FIVB sponsor". www.insidethegames.biz. October 15, 2018.
  17. [17]
    "FIBA signs Ganten as a Global Partner". mobile.ytsports.cn.
  18. [18]
    "BWF Partners with Ganten".
  19. [19]
    "Ayrshire estate sold". Daily Record. 17 Oct 2012.
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