Gay media refers to media that predominantly targets a gay, lesbian or LGBTQ+ allied audience. The primary target market for gay media may also more broadly be considered to include members of a LGBTQ+ community. Secondary targets are LGBTQ+ allies, and in some instances those who oppose gay rights may be targeted as a form of activism to change their minds. Their are many types of gay media, and the type is determined by the purpose of the media presented. Gay or queer media can also be defined as web sites, films, magazines and other cultural products that were created by queer individuals, or groups that are typically out, meaning that they are public or open about their identity. Gay creators do not always include gay themes or issues in their productions but there is usually at least subtle references to queerness or acceptance in this media.
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Representation in gay media is something that is important to consider. Again, the type or purpose of the media being produced has an impact on what challenges it faces and what should be monitored. One example is stereotypes, popular media has used this to characterize, classify, and attack LGBTQ+ people for decades. There have been both positive and negative representations of gay people in various types of media such as film, television, literature, press, etc.
Representation in the media is powerful, and particularly for youth. Therefore, invisibility in media keeps the powerless groups at the bottom of our social hierarchy. There have been studies that have shown that media can have an influence on LGBTQ+ people's self-realization, coming out, and current identities.