GfK

GfK (slogan: English Growth from Knowledge) is a world-leading provider of data and analytics to the consumer goods industry. It is headquartered in Nuremberg, Germany.

GfK
TypeSocietas Europaea
IndustryMarket research
Founded1934 (1934)
HeadquartersNuremberg, Germany
Key people
Peter Feld (CEO)[1]

Lars Nordmark (CFO)

Thomas Ebeling (Chairman of the Supervisory Board)
Revenue€1.5 Billion (2014)
€52.4 million (2014)
OwnerKohlberg Kravis Roberts
Number of employees
8,000+ (2021)[2]
Websitewww.gfk.com

GfK was founded in 1934 as GfK-Nürnberg Gesellschaft für Konsumforschung e.V. The company’s founding management board included the future German Minister of Economic Affairs and Federal Chancellor Ludwig Erhard.

The GfK-Telemeter (also known as GfK-Meter) is a device to measure the TV ratings. It is deployed in a representative subset of households and registers the selected channel second by second (including the use of videotext and video recordering and replaying), while differentiating between registered users.