GfK (slogan: English Growth from Knowledge) is a world-leading provider of data and analytics to the consumer goods industry. It is headquartered in Nuremberg, Germany.
|Peter Feld (CEO)
Lars Nordmark (CFO)Thomas Ebeling (Chairman of the Supervisory Board)
|Revenue||€1.5 Billion (2014)|
|€52.4 million (2014)|
|Owner||Kohlberg Kravis Roberts|
Number of employees
GfK was founded in 1934 as GfK-Nürnberg Gesellschaft für Konsumforschung e.V. The company’s founding management board included the future German Minister of Economic Affairs and Federal Chancellor Ludwig Erhard.
The GfK-Telemeter (also known as GfK-Meter) is a device to measure the TV ratings. It is deployed in a representative subset of households and registers the selected channel second by second (including the use of videotext and video recordering and replaying), while differentiating between registered users.