Good_Hope_FM
Good Hope FM
Radio station
Good Hope FM is Cape Town's leading music focused interactive lifestyle radio station, whose contemporary hit radio format provides a music mix of R&B, pop, hip hop and dance. It targets young, global, routed[further explanation needed] and "now generation" listeners. Its footprint covers the Cape including the city, surrounding towns and villages the Overberg and Plettenberg Bay. The station has a target audience of LSM 6-9, 22-32 year olds.
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The intrinsic offering is:
- Entertainment (music, competitions, entertaining features)
- Information (news, weather, sport, traffic and surf reports)
- Community involvement (fundraising, interviews, sponsorships, events)
- Commercial advertising platform
It contributes to the development of South African music and local content through a consistent delivery according to ICASA guidelines and expectations. The station has regular interviews with local artists and supports the local music industry. It broadcasts predominantly in English with English/Afrikaans news, traffic reports and commercials.
Good Hope FM is a SABC commercial radio station and was launched in 1965. The station is a well-established Cape Town brand which provides a platform for advertisers to reach the affluent 20-something market of metropolitan Cape Town.