Goodyear_Television_Playhouse

<i>Goodyear Television Playhouse</i>

Goodyear Television Playhouse

American TV series or program


Goodyear Television Playhouse is an American anthology series that was telecast live on NBC from 1951 to 1957 during the first Golden Age of Television.

Quick Facts Goodyear Television Playhouse, Also known as ...

Sponsored by Goodyear, Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks. In October 1955, Alcoa took over alternating sponsorship from Philco, the title was shortened to The Goodyear Playhouse and it aired on alternate weeks with The Alcoa Hour.

Producer Fred Coe nurtured and encouraged a group of young, mostly unknown writers that included Robert Alan Aurthur, George Baxt, Paddy Chayefsky, Horton Foote, Howard Richardson, Tad Mosel and Gore Vidal. Notable productions included Vidal's Visit to a Small Planet (1955), Richardson's Ark of Safety and Chayefsky's The Catered Affair.

From 1957 to 1960, it became a taped, half-hour series titled Goodyear Theater, seen on Mondays at 9:30 p.m.

Goodyear Television Playhouse finished #16 in the Nielsen ratings for the 1951–1952 season, #15 for 1952–1953 and #22 for 1953–1954.[1]

Episodes

Season 1 (1951–52)

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Season 2 (1952–53)

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Season 3 (1953–54)

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Season 4 (1954–55)

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Season 5 (1955–56)

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Notable guest stars

Production

Herbert Brodkin was the producer. During his 12-week vacation in 1956, associate producer Philip Barry Jr. produced the series.[2]


References

  1. "TV Ratings". Classic TV Hits. Retrieved March 11, 2020.
  2. "Barry to serve as TV prdducer". The New York Times. May 30, 1956. p. 39. Retrieved April 30, 2023.

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