Guru_Magazine
Guru Magazine was an online crowd-sourced magazine supported by the Wellcome Trust.[1] and published by Guru Magazine Ltd. It was a bi-monthly popular science magazine published in DRM-free ePub, Adobe PDF and kindle formats.[2][3] Guru Magazine was designed to be read on tablet devices, smartphones and eReaders[4] to reduce publishing costs .[2] and for environmental reasons.[5]
The magazine was launched on 1 June 2011, and explores science topics and their relevance to everyday life.[6] The magazine is distributed for free on the magazine's website.[2] Dubbed a 'science lifestyle' periodical,[3][6] it was founded by Dr Stuart Farrimond, communications professional Ben Veal and graphic designer Sarah Joy in Trowbridge, UK.[2][4]
The magazine features crowd-sourced, original writing from scientists, journalists and students from around the world. Regular contributors are termed 'Gurus' and include South African broadcaster Daryl Illbury, Canadian personal trainer Matt Linsdell and Detroit-based Dr Kim Lacey.[2]