HBO Max is an American subscription video on demand (SVOD) service owned by Warner Bros. Discovery. Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Network, Adult Swim, and their related brands. The service also carries first-run programming from the HBO pay television service, original programming under the "Max Originals" banner, and content acquired via third-party library deals (such as those with film studios for pay television rights) and co-production agreements (such as those with BBC Studios and Sesame Workshop among others).
Type of site
|OTT video streaming platform|
|Headquarters||New York City, New York, |
|Country of origin||United States|
|Area served||United States, Latin America, Caribbean and parts of Europe (see full list of countries)|
|Owner||Warner Bros. Discovery|
|Key people||David Zaslav (President and CEO, Warner Bros. Discovery)|
Casey Bloys (Chief Content Officer)
|Parent||Warner Bros. Discovery Global Streaming and Interactive Entertainment|
|Users||76.8 million (as of April 1, 2022[update])|
|Launched||May 27, 2020|
The service succeeds both HBO Now—a previous HBO SVOD service, and HBO Go—the on-demand streaming platform for HBO pay television subscribers. In the U.S., HBO Now subscribers and HBO pay television subscribers were migrated to HBO Max at no additional charge, subject to availability and device support. HBO Max also supplanted the streaming component of DC Entertainment's DC Universe service, with its original series being migrated to HBO Max as Max Originals. The HBO Max service began to expand into international markets in 2021.
According to AT&T, HBO and HBO Max had a combined total of 69.4 million paying subscribers globally on June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries. By the end of 2021, HBO and HBO Max had a combined total of 73.8 million paying global subscribers. At the end of Q1 2022, HBO and HBO Max had 76.8 million global subscribers.
Since the April 2022 merger of WarnerMedia with Discovery, Inc. to form Warner Bros. Discovery, HBO Max is one of the combined company's two flagship streaming services, the other being Discovery+ (which primarily focuses on factual programming from the Discovery brands). The two services are expected to merge in mid-2023.