Hasbro, Inc. (/ˈhæzbr/; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate with toy, board game, and media assets, headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others. Hasbro is incorporated in Rhode Island,[4] and as of August 2020 over 80% of its shares were held by large financial institutions.[5]

Hasbro, Inc.
  • Hassenfeld Brothers (1923–1968)
  • Hasbro Industries (1968–1984)
  • Hasbro Bradley (1984–1985)
IndustryEntertainment media
Founded1923; 98 years ago (1923)
  • Henry Hassenfeld
  • Hillel Hassenfeld
  • Herman Hassenfeld
Area served
Key people
  • Richard S. Stoddart (interim CEO)
Revenue US$5.1 billion (2021)[1][2]
US$220.4 million (2021)[1]
US$424.1 million (2021)[1]
Total assets US$5.26 billion (2021)[1]
Total equity US$1.75 billion (2021)[1]
OwnerAlan G. Hassenfeld (7.82% equity)
Number of employees
5,600[1] (2021)
DivisionsHasbro Consumer Products US
Hasbro Consumer Products International
Wizards of the Coast[3]
SubsidiariesEntertainment One

Among its products are Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Twister, and My Little Pony. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network, a joint venture with Discovery, Inc.. As of end 2019, it is also the parent company of mass media and entertainment company Entertainment One.

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