Haydenshapes_Surfboards

Haydenshapes Surfboards

Haydenshapes Surfboards

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Haydenshapes Surfboards is an Australian based performance surfboard[1] brand founded by Hayden Cox in 1996. Haydenshapes' most notable[2][3] design is the Hypto Krypto model. The brand is known for their use of parabolic carbon fibre frame surfboard technology FutureFlex.[4] The Haydenshapes has a team of professional athletes that includes free surfer Craig Anderson[5] (Quiksilver) and surfer Creed Mctaggart[6] (Billabong).

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History

Haydenshapes Surfboards was founded in 1996 by Hayden Cox in Sydney, Australia. At the time of establishment, Hayden was 15 and in high school. After snapping his favourite surfboard and not being able to afford a new one, he decided to make one of his own instead.[7] In 2006, Haydenshapes launched the newly invented and patented FutureFlex (formally known as FiberFlex, created by Hayden Cox[4]) a parabolic carbon fibre frame technology, a modern take on the traditional "wooden stringer" surfboard design. In 2011, Haydenshapes signed a global distribution deal[8] that launched the brand globally into 70 countries. In 2013, Haydenshapes opened a US manufacturing facility and office in El Segundo, California.[7] Haydenshapes currently manufactures surfboards in Australia, USA and Thailand.[9][10]

Awards

  • Haydenshapes Surfboards was awarded Surfboard of the Year two years in a row (2014[11] and 2015[12]) for their Hypto Krypto surfboard design.
  • Haydenshapes also received praise for style and innovation in the 'Sports and Leisure' category at the Australian Good Design Awards in 2014.[13]
  • Haydenshapes voted best Surfboard of 2012 by Stab Magazine for their Raven surfboard design.

References

  1. [1]
    Derek Reilly (25 May 2015). "Hayden Cox On the State of Surfboard Design". Redbull Surfing. Sydney. Retrieved 25 May 2015.
  2. [2]
    Jake Howard (12 February 2015). "Best Selling Surfboard of 2014". Stab Magazine. Sydney. Retrieved 12 February 2015.
  3. [3]
    Tanner Walker (16 June 2015). "Hypto Krypto Wins Surfboard of The Year 2 Years Running". Transworld Business. Los Angeles. Retrieved 16 June 2015.
  4. [4]
    Lori Kozlowski (21 September 2012). "Surfboard Meet Technology". Forbes. Los Angeles. Retrieved 21 September 2012.
  5. [5]
    Derek Rielly (22 April 2014). "Craig Anderson Signs 5 year Deal". Stab Magazine. Sydney. Retrieved 22 April 2014.
  6. [6]
    Alex Workman (10 October 2014). "Haydenshapes New Model Creed McTaggart". Tracks Magazine. Sydney. Retrieved 10 October 2014.
  7. [7]
    Laura Secorun Palet (10 January 2015). "Can This Man Make Artisan Surfboards for the Masses?". Ozy. Los Angeles. Retrieved 18 May 2017.
  8. [8]
    Alexandra Cain (30 June 2011). "Surfboard Shaper Goes Global". The Sydney Morning Herald. Sydney. Retrieved 11 June 2011.
  9. [9]
    Mat Macready (16 October 2014). "The Perfect Board with Hayden Cox". Tracks Magazine. Sydney. Retrieved 16 October 2014.
  10. [10]
    Daisy Dumas (22 February 2014). "Hayden Cox Surfboards are World Leaders". The Sydney Morning Herald. Sydney. Retrieved 22 February 2014.
  11. [11]
    SBIA (1 May 2014). "2014 Award Winners". Surf and Board Sports Industry Association. Gold Coast, Queensland. Retrieved 1 May 2014.
  12. [12]
    SBIA (15 June 2015). "2015 Award Winners". Surf and Board Sports Industry Association. Gold Coast, Queensland. Retrieved 15 June 2015.
  13. [13]
    Good Design Australia (21 May 2014). "2014 Good Design Awards". Good Design Australia. Sydney, New South Wales. Retrieved 21 May 2014.
  14. [14]
    The New Inventors (3 August 2011). "Inventions: FiberFlex". Australian Broadcast Corp. Sydney, New South Wales. Retrieved 3 August 2011.
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