Europe

The Höfner company has nearly always been responsible for its own distribution within Europe. The exceptions to this have been:

• The Netherlands where the distributor in the 1950s and 1960s was the Van Wouw company (which closed in the 1970s)
• Spain where the distributor is Keller
• The United Kingdom, in the 1950s, 1960s and early 1970s Höfner instruments were distributed by Selmer of London (not to be confused with The Selmer Company). In the mid-1990s Höfner became part of the Boosey & Hawkes Group and UK distribution was taken over by them until the sale of Höfner in 2004 when distribution switched to GNC, a company formed by Graham Stockley and Clive Guthrie. Today electric guitars are distributed by Barnes and Mullins while classical guitars and stringed instruments are still distributed by Clive Guthrie.

United States

EMMC based in NJ was the distributor for bass guitars for many years until Boosey & Hawkes bought Höfner in 1994.

Boosey & Hawkes took over distribution from 1995 to 2003. During these years the improvements of quality and brand exposure were significant. The overall bass and guitar lines were redesigned and new successful 6-string jazz guitar models were created and introduced in late 1999.

The Music Group, a Venture Capital Company took over Boosey & Hawkes from 2003 until 2004 when the Höfner company was purchased via a management buyout.

In 2005, Höfner's United States distribution was picked up by Classic Musical Instruments (CMI) in Kenosha, WI. CMI ceased trading in 2012 and distribution passed to Musical Distributors Group (MDG) in New Jersey. In late 2018 MDG merged with Adam Hall North America and is the current USA distributor.

Rob Olsen - 1998–current: Rob Olsen worked at Boosey & Hawkes as Höfner Product Manager in late 1998 and remains responsible for USA distribution for Adam Hall. He designed or co-designed, with Klaus Schoeller and Graham Stockley, many key Höfner models, managed overall quality, and increased visibility of the company (especially from 1998 to 2012). Rob Olsen era Höfner models include: HAS acoustic series, Jazzica Custom, Verythin Classic, The New President, The Vice President, Verythin Standard, The Chancellor, The Club Bass reissue, The 50th Anniversary Violin bass, Club 40 John Lennon limited edition, Violin finish guitars and basses, Colorama reissue, H5 jazz guitars and many others. Rob may be best known for creating the flagship Icon/Ignition series basses and guitars. He was responsible for negotiations and creation of the Ed Sullivan Series basses, Guitar Hero and Beatles Rockband connections.

Rob Olsen opened and managed the Höfner Custom Shop (still in operation), which produces special instruments and colors for shops and artists, including Wilco, Lenny Kravitz, Bruno Mars, Cheap Trick, Bon Jovi, Tesla, Sheryl Crow, and others. The most famous custom shop model may be the Paul McCartney Jubilee bass that Paul used for the Concert For The Queen in 2012, where Paul sported a painted in a transparent colored Union Jack flag custom shop bass.

Rob Olsen along with Graham Stockley in the U.K. (and later based in Germany at the Höfner workshop) were the key players in exposing and bringing the brand to desired status by creating quality features and models, artist- relations and signings of visible artists (officially with Paul McCartney), Cheap Trick, Bon Jovi, Tesla, Wilco and many others. They also achieved rapid dealer growth and the creation of the ad campaigns during the USA Höfner brand launch years.

Paul McCartney

The company is most famous through its association with Beatles songwriter, singer, and instrumentalist Paul McCartney, who is a longtime user of the Höfner 500/1 model hollow-body electric bass, first manufactured in 1956.^[4]

McCartney played two left-handed 500/1 basses during most of the group's career—a 1961 model with pickups mounted close together towards the neck, and a 1963 model, with the second pickup mounted closer to the bridge. McCartney used the 1961 bass until the recording of With The Beatles in late 1963, when he got his second 500/1. McCartney used his 1963 bass almost exclusively during The Beatles' touring career, using his 1961 bass (repaired and refinished in 1964) as a backup. By 1965 McCartney had begun using a Rickenbacker bass in the studio—but he did bring out his 1961 model for the "Revolution" promo film in 1968, and for the documentary Let It Be the following year. In 1972, the 1961 bass was stolen, and was only recovered in September 2023.^[5] McCartney used his newer Höfner for the remainder of the film, including the famous rooftop performance. Though he continued to primarily use his Rickenbacker throughout the 1970s and 1980s, McCartney began using the 1963 Höfner extensively again on the 1989 album Flowers in the Dirt and continues to use it to the present day.