Hotel Sogo (ホテル ソウゴ, Hoteru Sougo) is a hotel chain in the Philippines managed and owned by the Global Comfort Group Corporation, which also owns the Icon Hotel and Eurotel hotel chains.^[1] Currently, the hotel group has 34 hotels over Metro Manila and 14 in 11 other provinces.^[2] The hotel generally display a lodging with a Japanese theme.

Hotel Sogo was established by two individuals in 1992. One was a hotel professional who was involved in the hotel industry for 20 years and the other was a commercial developer and a contractor with an "AAA" license. The word "Sogo" was included as part of the hotel's chain name which mean "harmony" and adopted a Japanese theme.^[3][4] In the Philippines, the hotel brand brought many innovation to the hospitality industry by introducing free wifi, giving skateboards to the floor personnel, and launching a 24/7 call center.^[4]

In 2016, Hotel Sogo launched the hoverboard-based service. The waiters of the hotel chain are using the self-balancing two-wheel electrical motorized boards, locally known as hoverboard for F&B drive-in services.^[5] In February 2019, Hotel Sogo launched a new, simpler designed throughout its branded locations.^[4]

As of February 2019, the Global Comfort Group Corp manages 39 Hotel Sogo branches in the country.^[1]