Hyperpop (sometimes called digicore[2]) is a loosely-defined music movement[4][8] and microgenre,[9] characterized by a maximalist or exaggerated take on pop music.[8] Artists tagged with the label typically integrate pop and avant-garde sensibilities, drawing on tropes from electronic, hip hop, and dance music.[3]

Deriving influence from a varied range of sources, the origins of the hyperpop scene are most commonly traced to the mid-2010s output of A. G. Cook's PC Music collective and associated artists like Sophie and Charli XCX.[3] Music associated with this scene received wider attention in August 2019 when Spotify used "hyperpop" to name a playlist featuring artists such as A. G. Cook and 100 Gecs.[9] The genre spread within younger audiences through social media platforms such as TikTok.[10]

The movement is often linked to LGBTQ+ online communities,[3] and many key figures identify as transgender, non-binary, or gay.[7] [11] Digicore is a contemporaneous movement that is sometimes conflated with "hyperpop" due to its overlapping artists.[1]

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