Hyperpop (sometimes called digicore) is a loosely-defined music movement and microgenre, characterized by a maximalist or exaggerated take on pop music. Artists tagged with the label typically integrate pop and avant-garde sensibilities, drawing on tropes from electronic, hip hop, and dance music.
|Cultural origins||Early-2010s, United Kingdom|
Deriving influence from a varied range of sources, the origins of the hyperpop scene are most commonly traced to the mid-2010s output of A. G. Cook's PC Music collective and associated artists like Sophie and Charli XCX. Music associated with this scene received wider attention in August 2019 when Spotify used "hyperpop" to name a playlist featuring artists such as A. G. Cook and 100 Gecs. The genre spread within younger audiences through social media platforms such as TikTok.
The movement is often linked to LGBTQ+ online communities, and many key figures identify as transgender, non-binary, or gay. Digicore is a contemporaneous movement that is sometimes conflated with "hyperpop" due to its overlapping artists.