I.TV

i.TV

i.TV

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Not to be confused with ITV plc.

i.TV (pronounced i dot TV) is a second screen and social television technology company, and creator of tvtag, a second screen app for iPhone.[1][2]

Quick Facts Company type, Founded ...

i.TV is also behind the popular namesake app for iOS[3] and Android,[4][5] and is co-creator of Nintendo TVii for the Nintendo Wii U video game console.[6]

i.TV has standing partnerships with AOL, Huffington Post and Entertainment Weekly magazine (EW), for which it powered viEWer, a social television platform that enabled television viewers to interact with each other and EW editors,[7] and product integration agreements with TiVo,[8] Netflix,[9] Hulu,[10] and Comcast.[11]

i.TV's financial backers include venture capital firms Union Square Ventures (backer of Twitter, Tumblr and other companies), RRE Ventures, Rho Ventures, Time Warner Investments, DIRECTV, and others.[12]

i.TV's advisory board includes Carlton Cuse, executive producer of ABC's Lost and A&E's Bates Motel, who in 2010 was named to the Time 100, an annual list of the "100 most influential people in the world";[13] and Gordon Ho, former executive vice president of Walt Disney Studios Home Entertainment.[14]

History

i.TV was founded in 2008 by Brad Pelo, who serves as CEO, and Justin Whittaker. Pelo previously co-founded Folio Corporation and served as founding CEO of the parent company of Ancestry.com,[15] among other ventures and projects.[citation needed]

In May 2011 i.TV and AOL together re-launched AOL's online destination for TV viewers, AOL TV, based on i.TV's technology platform. AOL TV receives 1.6 million hits per day.[16]

In November 2013 i.TV acquired GetGlue, maker of a leading second screen and social TV check-in platform.[17] Headquartered in New York City, GetGlue reportedly has over 4.5 million registered users.[12][2]

In January 2014 i.TV launched tvtag, a second screen iPhone app that provides a feed of television moments that users can then share, doodle on and comment on in a variety of ways. These moments in a “tagline” are captured and curated by a team of 50 staffers.[1]

A year later, tvtag was shut down.[18]

References

  1. [1]
    "TVtag Is Paying 50 People to Watch and Tag TV All Day". AdAge. January 28, 2014.
  2. [2]
    "GetGlue and i.TV combine to create tvtag for iPhone, focus on real-time updates about live TV". Engadget. January 28, 2014. Archived from the original on February 9, 2019. Retrieved August 31, 2017.
  3. [3]
    "i.TV is an Essential App for Anyone Who Watches TV". Cult of Mac. August 10, 2012.
  4. [4]
    "i.TV brings its local TV guide app to Android users in North America". The Next Web. December 6, 2011.
  5. [5]
    "Social TV app tvtag provides a feed of TV moments for you to leave comments or even doodle". TNW. January 28, 2014.
  6. [6]
    "Here's the company behind Nintendo TVii (spoilers: it's not Nintendo)". Engadget. September 14, 2012.
  7. [7]
    "Entertainment Weekly Adds Co-Viewing Platform for TV Shows from 'Glee' to Football". Social Times. September 16, 2011.
  8. [8]
    "i.TV Brings TiVo Scheduling to iPhone". Zatz Not Funny. December 22, 2008.
  9. [9]
    "i.TV's iPhone app gets deep Netflix integration". CNET. November 10, 2008.
  10. [10]
    "i.TV extends to the iPad, adds Hulu integration". CNET. March 29, 2009.
  11. [11]
    "i.TV Makes Nice With Comcast, Shakes Up Advertising". TiPb. March 29, 2009.[permanent dead link]
  12. [12]
    "'Why We're Buying GetGlue': A Q&A With i.TV CEO Brad Pelo". AdAge. November 6, 2013.
  13. [13]
    "The 2010 Time 100: Artists: Carlton Cuse and Damon Lindelof". TIME magazine. April 29, 2010. Archived from the original on May 2, 2010.
  14. [14]
    "Carlton Cuse and Gordon Ho Appointed to i.TV Advisory Board". i.TV Blog. September 13, 2012. Archived from the original on April 15, 2013. Retrieved March 12, 2013.
  15. [15]
    "Who owns genealogy companies?". Genealogy’s Star. May 12, 2010.
  16. [16]
    "AOL relaunches AOL TV with help from i.TV". VentureBeat. May 27, 2011.
  17. [17]
    "i.TV Is Buying GetGlue; Here's What That Means for Social TV". AdAge. November 6, 2013.
  18. [18]
    Roettgers, Janko (19 December 2014). "GetGlue successor TVtag is shutting down". Gigaom. Archived from the original on 21 December 2014. Retrieved 15 January 2015.
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