I_Can't_Believe_It's_Yogurt!

I Can't Believe It's Yogurt!

I Can't Believe It's Yogurt!

American frozen yogurt chain

I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products.

Quick Facts Company type, Industry ...

History

I Can't Believe It's Yogurt! was founded in 1977 by Bill and Julie Brice from Dallas, Texas.[1] Later, it was owned under parent company Brice Foods. In 1984, it sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit forced TCBY to change its name to "The Country's Best Yogurt!".[2]

I Can't Believe It's Yogurt! was acquired by Yogen Früz[3] in 1996.

1991 Austin massacre

Main article: 1991 Austin yogurt shop murders

In 1991, four young girls were murdered in an I Can't Believe It's Yogurt! shop in Austin, Texas. The case remains unsolved.

References

  1. [1]
    Christine Stube (February 1990). "I Can't Believe It's Yogurt! Dallas". Dairy Foods: 62. Archived from the original on June 14, 2009. Retrieved November 16, 2008.
  2. [2]
    Stevenson, Seth (May 3, 2004). "Alphabet Soup – Now what does KFC stand for?". Slate. Retrieved July 13, 2014.
  3. [3]
    "I Can't Believe It's Yogurt Franchise". FranchiseAdvantage.com. Archived from the original on February 23, 2009. Retrieved March 18, 2010.
Stub icon

This Canada-based restaurant or restaurant chain article is a stub. You can help Wikipedia by expanding it.

Stub icon

This US-based restaurant or restaurant chain article is a stub. You can help Wikipedia by expanding it.
Share this article:

This article uses material from the Wikipedia article I_Can't_Believe_It's_Yogurt!, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.