Ilija Ivić (Serbian Cyrillic: Илија Ивић; born 17 February 1971) is a Serbian former professional footballer who played as a striker. A skillful attacker who showed great technical ability, Ivić could often be found in a supporting attacking role, opening up spaces for teammates. He played once for the national team of his country, against Switzerland in September 1998. He was a former technical director of AEK Athens.

His football career began in 1986 at Proleter Zrenjanin, where he stayed until 1991. He played for three years at Red Star Belgrade (until 1994). With Red Star, he won the Yugoslav national championship with Red Star in 1991–92, the season after he joined from first club Proleter, for whom he scored 26 goals in 92 games. He was a FR Yugoslavia Cup winner with the Belgrade club in 1993 and departed the following season for Greece and Olympiacos after registering 16 goals in 30 top-flight games, where he stays until 1999.

While at Olympiacos he won the Greek championship in 1997, 1998, and the double in 1999, having his best campaign in the second of those title triumphs, claiming 26 goals in 32 matches. He was a member of Olympiacos squad in 1998–99 UEFA Champions League, when his team achieved its greatest success in European competition while they reached the quarter-finals and being eliminated by Juventus.

His next step was with Italian club Torino the following season, although he failed to find the net in 19 games, nine as a substitute in his first season in Serie A. Having failed to break into the first team the following term, he returned to Greece with Aris Thessaloniki, before he signed for AEK Athens in early 2002.

In January 2002 Ivić came to AEK, where he closed his football career. He played 48 matches and he scored 18 times. His team finished second in the Greek Championship, equal points with Olympiacos, however he reached with his team the Final in the Greek Cup, where AEK met his past team Olympiacos. Ivić scored the winning goal in the 2002 Greek Cup final for AEK against Olympiacos but refused, for sentimental reasons, to celebrate, having played for the opposition earlier in his career.

The following season, he played a considerable part in AEK finishing third in the Alpha Ethniki after scoring nine goals in 20 games. In the UEFA Champions League he featured in five of AEK's six drawn games in the first group stage.

In June 2004, Ivić accepted the proposal of AEK Athens administration and assumed the position of technical director. Ivić stayed for almost three years as the technical manager of AEK and during his career had a successful choices of players despite been given a small budget. In February 2007 he resigned and appealed that he had some collaboration problems with the current manager of AEK, Lorenzo Serra Ferrer. In June 2007, Ivić accepted the proposal of Petros Kokkalis, the management director of Olympiacos and assumed the position of technical manager. He resigned as technical director of Olympiacos on 7 May 2008. Ivić also resigned from Red Star in the end of 2008–09 season because of financial problems of the club. In August 2019, he signed as the technical director of AEK Athens, where he resigned in December 2021.

He is the older brother of the former footballer and current football manager Vladimir Ivić.

Red Star Belgrade

• Yugoslav First League: 1991–92
• FR Yugoslavia Cup: 1992–93

Olympiacos

• Alpha Ethniki: 1996–97, 1997–98, 1998–99
• Greek Cup: 1998–99

Torino

• Serie B: 2000–01

AEK Athens

• Greek Cup: 2001–02

• Ilija Ivić at Reprezentacija.rs (in Serbian)