The Intel AppUp center was a digital storefront for existing and new PC software, apps, content and entertainment, developed by Intel for Windows-based Ultrabook devices, netbooks, laptops, and personal computers.[1][3][4] Peter Biddle, Intel AppUp's marketplace visionary, called Intel AppUp "the world's largest app store that nobody's ever heard of."[5] Intel AppUp had a presence in more than 60 countries with the ability to conduct transactions in more than 45 countries in 5 languages.
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Users were able to browse a catalog of applications for download and purchase. Applications were available in various categories including books, business, education, entertainment, finance, games, lifestyle, music, maps & navigation, news, photo, productivity, reference, shopping, social networking, sports, travel, utilities and weather.[6] The Intel AppUp center was available in English, French, German, Italian and Spanish.
Applications were submitted through the Intel AppUp developer program.
The Intel AppUp developer program was a developer program to assist software developers in writing and distributing applications for the Intel AppUp center and other affiliate app stores.[8] The program provided an optional SDKs containing APIs for multiple device digital rights management, crash reporting, instrumentation and in-app purchase capabilities.[8] The focus of the program was Ultrabook devices, netbooks and PCs, eventually expanding to include tablets, smartphones, consumer electronics and other devices. The program supported C, C++, Java, and .NET Framework apps. According to Björn Taubert, Marketing Manager for the Intel AppUp developer program, the program gave "experienced and ambitious app developers a central channel" to distribute their applications "for a variety of devices at up to 70 percent revenue share".[9]
Developers could submit apps from the following countries: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, People's Republic of China, Philippines, Poland, Portugal, Romania, Russia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Venezuela, and Vietnam.
The program supported the development of applications for the MeeGo operating system beginning in February 2010 and transitioned to Tizen support late September 2011.[citation needed]