Internet_Streaming_Media_Alliance
The Internet Streaming Media Alliance (ISMA) was a non-profit corporation founded in December 2000, by Apple Computer, Cisco Systems, Kasenna, Philips, and Sun Microsystems.[1] Its stated mission was to accelerate the market adoption of open standards for streaming and progressive download of rich media over all types of Internet Protocols (IP). It was an alliance with representatives from various points of the streaming work-flow.
At the time ISMA was created, standards already existed for audio and video codecs (e.g. MPEG) and for real time streaming transport over IP networks (e.g. RTP). ISMA worked on selecting profiles, describing payload formats, and resolving various options of these standards. ISMA specifications typically adopted existing specifications. However, when specifications did not exist, the ISMA could create them. ISMA also performed interoperability testing, allowing its members to ensure that their products conformed to ISMA standards and interoperate.