Internet activism

Internet activism, also known as web activism, online activism, digital campaigning, digital activism, online organizing, electronic advocacy, e-campaigning, and e-activism, is the use of electronic communication technologies such as social media, e-mail, and podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences as well as coordination. Internet technologies are used for cause-related fundraising, community building, lobbying, and organizing. A digital activism campaign is "an organized public effort, making collective claims on a target authority, in which civic initiators or supporters use digital media."[1] Research has started to address specifically how activist/advocacy groups in the U.S.[2] and Canada[3] are using social media to achieve digital activism objectives.