Isn't It Romantic is a 2019 American meta romantic comedy film directed by Todd Strauss-Schulson and written by Erin Cardillo, Dana Fox, and Katie Silberman. The film stars Rebel Wilson as a woman who finds herself in a world where everything around her plays out like a clichéd PG-13 romantic comedy. Liam Hemsworth, Adam DeVine, and Priyanka Chopra Jonas appear in supporting roles.

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Isn't It Romantic
Theatrical release poster
Directed by	Todd Strauss-Schulson
Screenplay by	Erin Cardillo Dana Fox Katie Silberman
Story by	Erin Cardillo
Produced by	Todd Garner Grant Scharbo Gina Matthews
Starring	Rebel Wilson Liam Hemsworth Adam DeVine Priyanka Chopra Jonas
Cinematography	Simon Duggan
Edited by	Andrew Marcus
Music by	John Debney
Production companies	New Line Cinema Bron Creative Camp Sugar Little Engine Broken Road Productions
Distributed by	Warner Bros. Pictures (United States, Canada and Argentina) Netflix (International)[1]
Release date	February 13, 2019 (2019-02-13) (United States)
Running time	89 minutes
Country	United States
Language	English
Budget	$31 million[2]
Box office	$48.8 million[3]

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The film was theatrically released in the United States on February 13, 2019, by Warner Bros. Pictures, and in international territories by Netflix on February 28, 2019. It grossed over $48 million on a $31 million budget and received generally positive reviews from critics.^[4]

Natalie is an architect with a strong hatred for romantic comedies, stemmed from her negative mother who told her at an early age that girls like them cannot find love, and exacerbated by her low self-esteem and dating difficulties. Being a pushover, Natalie's lack of self-confidence causes her co-workers dismiss her position as architect and pawn off menial tasks on her. Natalie's assistant Whitney, a fan of romantic comedies, debates their veracity with her. Natalie sees them as full of lies, corny pop songs, unrealistic, full of montages. Whitney argues that flaws are what make people beautiful. Natalie points out the clichés, their lack of diversity, always a gay best friend who has no life, voiceover train of thought of the protagonist and slow-motion segments. Whitney says that Natalie is friendzoning Josh, their co-worker and her close friend, and believes he is in love with Natalie. She dismisses the notion because she is overweight and Josh appears to spend all his time staring at a model on a billboard across the street.

One day Natalie, naively believing a guy is hitting on her, is knocked unconscious during an attempted mugging in the subway and finds herself trapped in the stereotypical romantic comedies she has come to despise. Natalie arrives to a luxurious apartment and her relationships radically change. Blake, a sexy billionaire client of her company, suddenly speaks with an Australian accent and develops a romantic interest in her. Her normally gruff neighbor Donny, who has always come across as a misogynist, becomes a flamboyant homosexual friend offering advice. Whitney becomes her enemy coworker, although her other coworkers respect her. Although Josh seems to be the same as always, he uses the Heimlich maneuver to save the billboard model Isabella, who identifies herself as a "yoga ambassador". They seem to fall into love at first sight and enter into a relationship.

Desperate to return to her reality, Natalie deduces that in the tradition of romantic comedies, she can only leave by finding true love. She pursues a relationship with Blake, but when it turns sour, Natalie recognizes that she has feelings for Josh, who has become engaged to Isabella. She attempts to stop their wedding, but soon realizes that instead of loving another person, she needs to learn to first love herself. Following this revelation, Natalie gets into a car accident and loses consciousness.

Natalie wakes up in the real world, but with new self-confidence, which she uses to successfully propose an architectural idea to Blake. After reuniting with Josh, she learns that he has not been staring at the model, but at Natalie's reflection. They kiss and begin a relationship.

As Natalie prepares to head home, Whitney tells her that despite her dislike for romantic comedies, everything she just experienced has been comparable to one. Realizing that she has been in a romantic comedy the entire time, Natalie and the rest of the characters proceed to engage in a rendition of "Express Yourself".

• Rebel Wilson as Natalie, an Australian architect living in New York.^[5]
  • Alex Kis as 12-year-old Natalie
• Liam Hemsworth as Blake, a billionaire client of Natalie's company and her potential love interest in the fantasy world.^[6]
• Adam DeVine as Josh, Natalie's best friend, co-worker and potential love interest in the fantasy world..^[6]
• Priyanka Chopra Jonas as Isabella, a billboard model who appears as a yoga ambassador in the fantasy world.^[7]
• Betty Gilpin as Whitney, Natalie's assistant and friend who becomes her nemesis in the fantasy world.^[8]
• Brandon Scott Jones as Donny, Natalie's neighbor, depicted as a flamboyant gay friend in the fantasy world.
• Jennifer Saunders as Natalie's mother
• Big Jay Oakerson as Gary
• Tom Ellis as Dr. Todd, the doctor in the fantasy world.
• Michelle Buteau as Martina
• Bowen Yang as Donny's Guy
• Eugenia Kuzmina as Eugenia

On May 23, 2016, it was reported that Rebel Wilson would star as Natalie in an untitled romantic comedy film by New Line Cinema, from an original script by Erin Cardillo and rewrite by Dana Fox and Katie Silberman, while producers would be Todd Garner, Grant Scharbo, and Gina Matthews.^[5] On March 22, 2017, Todd Strauss-Schulson was hired to direct the film, titled Isn't It Romantic. On May 10, Adam DeVine, who had previously co-starred with Wilson in the first two Pitch Perfect movies, and Liam Hemsworth were cast in the film to play love interests in Natalie's life.^[6] Priyanka Chopra Jonas was also cast in the film in May.^[7] On June 14, 2017, Betty Gilpin was added, playing Natalie's assistant Whitney, one of her best friends.^[8]

Principal photography on the film began on July 10, 2017, in New York City.^{[citation needed]} The final dance scene to Madonna's "Express Yourself" took place at 101 Park Avenue.^[9][10][11]

Isn't It Romantic was theatrically released in the United States on February 13, 2019, by Warner Bros. Pictures.^[12] The film was released internationally on February 28, 2019, by Netflix.^[1]