The Victor Company of Japan, Limited (日本ビクター株式会社, Nihon Bikutā Kabushiki-gaisha), usually referred to as JVC or the Japan Victor Company, is a Japanese brand owned by JVCKenwood corporation. Founded in 1927, the company is best known for introducing Japan's first televisions and for developing the Video Home System (VHS) video recorder.

Victor Company of Japan, Limited
Native name
Nihon Bikutā kabushiki gaisha
FoundedSeptember 13, 1927; 94 years ago (1927-09-13)
Yokohama, Japan
DefunctOctober 1, 2011 (2011-10-01)[lower-alpha 1]
FateMerged with Kenwood Corporation
HeadquartersYokohama, Japan
Key people
Shoichiro Eguchi, President
ProductsAudio, visual, computer-related electronics and software, media products
Revenue ¥658.4 billion (Fiscal year ended March 31, 2008)[1]
Number of employees
19,044 (consolidated, as of March 31, 2008)
ParentMatsushita Electric (1953–2008)
JVCKenwood Holdings (2008–2011)
JVCKenwood (2011–present)

From 1953 to 2008, the Matsushita Electric Industrial Co. was the majority stockholder in JVC. In 2008, JVC merged with Kenwood Corporation to create JVCKenwood. JVC sold their electronic products in their home market of Japan under the "Victor" name with the His Master's Voice logo, but used the name JVC or Nivico in the past for export due to differing ownership of the His Master's Voice logo and the ownership of the "Victor" name from successors of the Victor Talking Machine Company. In 2011, the Victor brand for electronics in Japan was replaced by the global JVC brand. However, the previous "Victor" name and logo is retained by JVCKenwood Victor Entertainment, and is used as JVCKenwood's luxury HiFi marque.