Jaimie_Fuller

Jaimie Fuller

Jaimie Fuller

Australian businessman

Jaimie Fuller is an Australian businessman and sports activist.[1] He is the former Executive Chairman of sports compression wear company, Skins, headquartered in Zug, Switzerland.

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In 2012, Fuller founded the international pressure group, Change Cycling Now[2] (CCN) along with others including cyclist Greg LeMond, sports scientist, Dr Michael Ashenden and journalists Paul Kimmage and David Walsh.[3] The move was inspired by the growing international criticism of the Union Cycliste Internationale (UCI) and its handling of cycling's doping issues including the Lance Armstrong scandal.[4]

In 2013, Fuller established the anti-doping campaign, #ChooseTheRightTrack as a result of discussions with former Olympic 100-metre champion Ben Johnson about workable options to eradicate doping in sport.[5]

Together with British MP, Damian Collins, and Australian FIFA whistleblower, Bonita Mersiades, Fuller co-founded the campaign group #NewFIFANow by calling out and eradicating the serial allegations of corruption dogging the sport in December 2014,[6] almost six months prior to the May 2015 FIFA arrests.

This led to Fuller pronouncing SKINS the first "official non-sponsor" of FIFA[7] and the creation of the Hypocrisy World Cup campaign in May 2015 fronted by investigative journalist, Andrew Jennings, again prior to the FIFA arrests.[8][9]

Fuller has also led campaigns for world rugby to give more resources to poorer rugby nations,[10] particularly the Pacific Islands, as well as a Change Cricket campaign for redistribution of resources from richer cricketing nations to poorer ones.

Fuller also supports LGBTI issues, through SKINS. In 2016, SKINS developed a #RainbowLaces campaign[11] for Australian sport to raise awareness about homophobia in sport with Pride in Diversity.[12] This was repeated in 2017.

Fuller is a regular commentator on sport in society and cause-related marketing.[13] Fuller also presented at the 2016 Cannes Lions International Festival of Creativity.[14]

References

  1. [1]
    "Skins chair Jaimie Fuller wants to be the Bob Geldof of sport". Australian Financial Review. 19 December 2015.
  2. [2]
    "Greg LeMond joins Change Cycling Now to clean up the sport". BBC. 29 November 2012.
  3. [3]
    "Big support for Change Cycling Now". news.com.au.
  4. [4]
    Wilson, Bill (6 February 2013). "Lance Armstrong: Fuller fights to fix cycling's doping culture". BBC News.
  5. [5]
    Rutherford, Peter. "Interview: Back in Seoul, Ben Johnson hopes for 'new chance'". Reuters.
  6. [6]
    "SKINS chairman says FIFA culture is 'toxic' and incapable of reform". ABC Online. 26 February 2016.
  7. [7]
    "Unions urge FIFA sponsors to act to help Qatar World Cup workers". Sky Sports.
  8. [8]
    "FIFA must be wiped out and started again, says Skins boss and anti-corruption lobbyist Jaimie Fuller". ABC News. 22 December 2015.
  9. [9]
    Thorpe, Devin. "Sports Apparel Brand Plays With Purpose". Forbes.
  10. [10]
    "Rugby World Cup 2015 Pacific Island Plight leaves an Unsavoury Taste". The Independent.
  11. [11]
    "Sportsmen and women across the country are uniting to boot homophobia out of sport". news.com.au.
  12. [12]
    "Skins Chairman Jaimie Fuller: We need Leadership – in Sport and Society". iSport.
  13. [13]
    "Sport should be a human right". The Daily Telegraph. 19 October 2016.
  14. [14]
    Sachs, MaryLee. "The Power Of Purpose at Cannes". Forbes.
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