Juan Eduardo Hohberg Roca (8 October 1926 – 30 April 1996) was an Argentine-born Uruguayan football player and coach. He is best remembered as a player for Peñarol (1949-59) where he won 6 Uruguayan Primera División title wins (1949, 1951, 1953, 1954, 1958, 1959), and for playing for Uruguay at the 1954 FIFA World Cup - where Uruguay finished 4th. He was also Manager (coach) of Uruguay at the 1970 World Cup - they finished 4th

He is the grandfather of Peruvian footballer Alejandro Hohberg.

Hohberg started his playing career in 1946 with Central Córdoba before joining Rosario Central in 1947.

In 1948 Hohberg moved to Uruguay to join Peñarol where he would play until 1959. Peñarol won six league titles during his time with the club.

Towards the end of his playing career he had spells with Racing Club de Montevideo and Cúcuta Deportivo in Colombia.

Hohberg scored three goals as a forward for the Uruguay national football team in the 1954 FIFA World Cup in Switzerland, including two in one of the most exciting World Cup matches ever played, the semi-final with Hungary. His second goal in the 86th minute of that match sent the game into extra time, where Hungary finally prevailed 4-2 after two goals by Sándor Kocsis.

Hohberg was Uruguay's coach at the 1970 FIFA World Cup in Mexico, leading them to a fourth-place finish.

In Peru, he coached Universitario de Deportes winning the Peruvian championship in 1974, and Alianza Lima who won the title in 1977 and 1978. Also, was trainer of Deportivo Municipal.^[2]

The Peruvian footballer Alejandro Hohberg is his grandson.