KPMR (channel 38) is a television station licensed to Santa Barbara, California, United States, serving the Central Coast of California as an affiliate of the Spanish-language network Univision. It is owned by Entravision Communications alongside Santa Maria–licensed UniMás affiliate KTSB-CD (channel 35). The two stations share studios on Fairway Drive in Santa Maria north of Santa Maria Public Airport; KPMR's transmitter is located atop Broadcast Peak, between Santa Barbara and Santa Ynez in the Santa Ynez Mountains.

On May 23, 1997, the Federal Communications Commission (FCC) granted a construction permit to Coast TV to build a full-service television station on channel 38 to serve Santa Barbara and California's Central Coast. Originally identified by its application identification, "840720 kg", the station took call letters KPMR in February 1998. Entravision Communications acquired the station from Coast TV in a deal finalized in January 2001, and applied for a license for the station a month later, bringing the station on the air under program test authority as a Univision affiliate. The FCC granted the license on April 12, 2002.

On June 15, 2015, the studios of KPMR and KTSB-CA were broken into by former station employee Pablo Quiroz Jr., destroying computers, cars, windows, and hard drives. He also documented his vandalism on Twitter during the spree.^[2]

KPMR airs Spanish-language programming such as telenovelas, comedies, movies, sports and news, as well as Univision network programming. Local programming includes a newscast originally called Noticias Costa Central, and recently rebranded as Noticias A Su Lado, which airs nightly at 6 and 11 p.m.^[3]

Competing news stations in the area announced that KPMR's news department would be shut down on December 30, 2011;^[4] however, the station continues to air local newscasts.^[5] The station also continues to operate as a Univision affiliate.