Kimoa
Kimoa
Spanish clothing and accessories retailer
Kimoa is a Spanish clothing and accessories retailer. The brand was founded by Spanish Formula One driver Fernando Alonso, who is also the current ambassador of the brand. The origins of the word Kimoa can be found in the Hawaiian language[1] and it relates to "sitting and watching the sun going down together".[2][3] Kimoa is a clothing brand that would match each of the co-founders' unique lifestyles; because they love California, the beach and sunsets with friends, according to Alonso.
Kimoa targets young and middle-aged adults, with Kimoa serving 150 countries across the world via their e-store, with at least one physical store located in Spain. The brand serves products including shirts, swimsuits, sweaters, shoes, sunglasses and hats.[4][5][6][7]
Kimoa was sold to US group Revolution Brands at August 2021 due to losses amounting to €3 million. Alonso continues to serve as the brand ambassador.[8]