Book

Jones is a record sales representative for 25 to 30 years at a small music distributor, Proper Music,^[9] in the United Kingdom.^{[7][1][10][6]} Beginning at his job, Jones counted 2,200 independent record shops across the country but by 2009 there were only 269.^[4][10][9] In a conversation with his "Auntie", after asking "How are things in the land of record shops?", Jones said his aunt had asked if record shops were going the way of candlestick makers, coin shops, and stamp shops. This talk inspired Jones to write his book Last Shop Standing. For writing, he toured the country and interviewed staff at 50 record shops.^{[7][1][4][10]} The tour itself took three months, while writing the book took about a year.^[9]

He endorsed the 2009 opening of a Chippenham record shop in Wiltshire, England.^[11] On 11 May 2010, commenting on the closure of Berwick Street's Vinyl Junkies, Jones attributed the closure of record shops to the new market landscape.^[3] On 16 April 2014, commenting on both Record Store Day and low-value consignment, Jones said "The news was overshadowed by the Pasty Tax, but it was a huge boost. [...] Overnight, the shops were selling at the same price as online."^[5] On 3 July 2014, Jones gave a talk on the record industry at the Woodley bookstore Chapter One in Berkshire, England.^[2]

Film

In 2012, Blue Hippo Media approached Jones about turning the book into a movie.^[7][1][10] A few days later, they met at a pub having bought Jones a beer and a Ploughman's lunch while he agreed to the idea.^[1][10] The film focuses on an analyses of music sales in the United Kingdom.^[12] The film includes interviews with musicians Billy Bragg, Norman Cook,^[7] Smiths' Johnny Marr,^[7] and Paul Weller.^[7][12] For the film, Jones did another tour to interview independent record shop owners in the countries of England, Scotland and Wales.^[7]

Podcast

In 2020, the stories of Last Shop Standing inspired the Vinyl Revival Record Shop Podcast.^[13]