Market power and profit

It is very important to note that market power alone does not guarantee high profits, since profits depend on the ratio of average costs to price. A firm may have more market power than another firm, but still make less profit. As an example, let's compare an average supermarket and a convenience store operating in the same area. In supermarkets, the margin is usually 15-20%, and in convenience stores 25-30 %. This is due to the fact that supermarkets operate in a more competitive environment — during their operation, other outlets are also working at the same time to ensure a significant number of customers, it is necessary to offer attractive prices. Convenience stores charge a higher price than supermarkets because some of their customers fall at a time when there is not a large selection of outlets or for the sake of a minor purchase, it makes no sense to look for other options. The number of visitors to such stores is generally less dependent on prices than in supermarkets (less elastic demand). According to the Lerner coefficient, small stores have more monopoly power because they charge higher margins on the same product. But at the same time, such stores usually receive a much smaller amount of profit than a supermarket, since they have a much smaller sales amount, and the average unit cost is higher.

Calculation

Let's suppose we need to fill in the gaps in the following table:

For L = -1/E_d and E_d = -1/L, the elasticity of demand for industry A will be -2.5. We can use the value of the Lerner index to calculate the marginal cost (MC) of a firm as follows:
0.4 = (10 – MC) ÷ 10 ⇒ MC = 10 − 4 = 6.
The missing values for industry B are found as follows: from the E_d value of -2, we find that the Lerner index is 0.5. If the price is 30 and L is 0.5, then MC will be 15:
MC = P − P × L = 30 — 30 × 0,5 = 15.
Industry C. For P=40 and MC=30, the Lerner index will be equal to 0.25 [= (40 − 30) ÷ 40], and the value of E_d should be -4 [= -1 ÷ 0.25]. Based on the results of the calculations, our table will take the final form:

Thus, industry B has the greatest monopoly power, and industry С is the closest to perfect competition.

Lerner index of the Czech credit market

During the period 2000–2005 the Lerner index computed for the credit market slightly increased. It means that there was a slight decrease in competition. Then, during 2006–2009, there was a decrease in the Lernex index. In 2010 the Lerner index significantly increased. The mean of the Lerner index computed for the full sample is 53.58 %, which do not confirm either monopoly or perfect competition in the credit market of Czech Republic.

Lerner index of the Czech deposit market

This table represents the estimation of the market power in the deposit market in Czech Republic. During the period 2005–2009 the Lerner index computed for the deposit market slightly decrease, which means a slight increase in competition. In 2010, there was an increase in the Lerner index. It signals a decrease in competition. However, the value of Lerner index haven't changed significantly in estimated 10 years.

Lerner index in the lending market of Russia

In 2015, the article "Application of the Lerner index to the assessment of competition in small and medium-sized business in lending market of Russia" was published. They analyzed the period from 2010 to 2013. The objectives of this work were to assess the degree of competition in the segment of lending to small and medium-sized businesses, as well as to analyze the market power of various groups of commercial banks. As a research method, the Lerner index was chosen to determine which of the groups of banks (small, medium and large; partners and non-partners of various development banks) have higher market power and how it changes over time. This work made a significant contribution to the study of banking competition, adapting the indicator for assessing the competition of the entire banking services market to the assessment of the degree of competition in the market of a single product - lending to small and medium-sized businesses, as well as showing the presence of competition.

The results of the study showed that the segment of lending to small and medium-sized businesses by structure is a monopolistic competition, the dominant position in which is occupied by state-owned banks. The monopoly power of this group is due to their use of economies of scale, the low cost of funding, and the lower risks of loans issued. The effect of supporting the development banks of small and medium-sized banks is not significantly reflected in their market power.