LinkShare

Rakuten Advertising

Rakuten Advertising

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Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet.[1] [2] In 2005, Rakuten acquired LinkShare for US$425 million in cash,[3] making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.[4] Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.[5]

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References

  1. [1]
    Derek Vaughan (July 12, 2005),Make Money From Your Content Site, Sitepoint.com, retrieved August 12, 2007
  2. [2]
    "Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences". February 12, 2020.
  3. [3]
    Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007
  4. [4]
    TheAffiliatePlatform
  5. [5]
    "Rakuten rebrands marketing arm to advertising". Retrieved 6 October 2020.


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