List_of_countries_by_smartphone_penetration
This is a list of countries by smartphone penetration. These numbers are based on the top countries by percentage of population owning a smartphone (so smaller countries are absent) and come from Newzoo's Global Mobile Market Report (the numbers were last updated in June 2021).[1]
More information Rank, Country/Region ...
| Rank | Country/Region | Total population | Smartphone users | Smartphone penetration |
|---|---|---|---|---|
| 1 |  PRC |
1430.00M | 974.69M | 68.4% |
| 2 |  India |
1420.00M | 659.00M | 46.5% |
| 3 |  United States |
338.29M | 276.14M | 81.6% |
| 4 |  Indonesia |
275.50M | 187.70M | 68.1% |
| 5 |  Brazil |
215.31M | 143.43M | 66.6% |
| 6 |  Russia |
144.71M | 106.44M | 73.6% |
| 7 |  Japan |
123.95M | 97.44M | 78.6% |
| 8 |  Nigeria |
218.54M | 83.34M | 38.1% |
| 9 |  Mexico |
127.50M | 78.37M | 61.5% |
| 10 |  Pakistan |
235.82M | 72.99M | 31% |
Close
More information Rank, Country/Region ...
| Rank | Country/Region | Total population | Smartphone users | Smartphone penetration |
|---|---|---|---|---|
| 1 | PRC |
1440M | 865.04M | 59.9% |
| 2 | India |
1390M | 606.57M | 43.5% |
| 3 | United States |
332.92M | 240.15M | 72.1% |
| 4 | Indonesia |
276.36M | 178.96M | 64.8% |
| 5 | Brazil |
212.56M | 109.34M | 51.4% |
| 6 | Russia |
145.91M | 102.24M | 70.1% |
| 7 | Japan |
126.05M | 94.78M | 75.2% |
| 8 | Mexico |
130.26M | 77.31M | 59.4% |
| 9 | Nigeria |
211.4M | 72.03M | 34.1% |
| 10 |  Philippines |
111.05M | 67.37M | 60.7% |
Close
Newzoo's 2020 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population actively using a smartphone). These numbers come from Newzoo's Global Mobile Market Report 2020 - Light Version.[3]
More information Rank, Country/Region ...
| Rank | Country/Region | Total population | Smartphone penetration | Smartphone users |
|---|---|---|---|---|
| 1 | United States |
331M | 81.6% | 270M |
| 2 |  United Kingdom |
67.89M | 78.9% | 53.58M |
| 3 |  Germany |
83.78M | 77.9% | 65.24M |
| 4 |  France |
65.27M | 77.6% | 50.66M |
| 5 |  South Korea |
51.27M | 76.5% | 39.2M |
| 6 |  Italy |
60.94M | 85% | 52.4M |
| 7 | Russia |
145.93M | 68.5% | 99.93M |
| 8 | China |
1.44B | 63.4% | 911.92M |
| 9 |  Vietnam |
97.34M | 63.1% | 61.37M |
| 10 |  Iran |
83.99M | 62.9% | 52.81M |
| 11 |  Turkey |
84.34M | 61.7% | 52.06M |
| 12 | Japan |
126.48M | 59.9% | 75.77M |
| 13 | Indonesia |
273.52M | 58.6% | 160.23M |
| 14 | Mexico |
128.93M | 54.4% | 70.14M |
| 15 |  Thailand |
69.8M | 54.3% | 37.88M |
| 16 | Brazil |
212.56M | 51.4% | 109.34M |
| 17 | Philippines |
109.58M | 37.7% | 41.31M |
| 18 |  Bangladesh |
164.69M | 32.4% | 53.3M |
| 19 | India |
1.38B | 31.8% | 439.42M |
| 20 | Pakistan |
220.89M | 18.4% | 40.59M |
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Newzoo's 2019 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population actively using a smartphone). These numbers come from Newzoo's Global Mobile Market Report 2019 - Light Version.[4]
More information Rank, Country/Region ...
| Rank | Country/Region | Total population | Smartphone penetration | Smartphone users |
|---|---|---|---|---|
| 1 | United Kingdom |
67.0m | 82.9% | 55.5m |
| 2 | Germany |
82.4m | 79.9% | 65.9m |
| 3 | United States |
329.1m | 79.1% | 260.2m |
| 4 | France |
65.5m | 77.5% | 50.7m |
| 5 |  Spain |
46.4m | 74.3% | 34.5m |
| 6 | South Korea |
51.3m | 70.4% | 36.1m |
| 7 | Russia |
143.9m | 66.3% | 95.4m |
| 8 | Italy |
59.2m | 60.8% | 36.0m |
| 9 | China |
1.42b | 59.9% | 851.2m |
| 10 | Japan |
126.9m | 57.2% | 72.6m |
| 11 | Iran |
82.8m | 54.8% | 45.4m |
| 12 | Turkey |
83.0m | 54.0% | 44.8m |
| 13 | Mexico |
132.3m | 49.5% | 65.6m |
| 14 | Brazil |
212.4m | 45.6% | 96.9m |
| 15 | Vietnam |
97.4m | 44.9% | 43.7m |
| 16 | Philippines |
108.1m | 33.6% | 36.3m |
| 17 | Indonesia |
269.5m | 31.1% | 83.9m |
| 18 | India |
1.3b | 25.3% | 345.9m |
| 19 | Bangladesh |
168.1m | 18.5% | 31.0m |
| 20 | Pakistan |
204.6m | 15.9% | 32.5m |
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Newzoo's 2018 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2018.[5] By total number of smartphone users, "China by far has the most, boasting 783 million users. India took the #2 spot with 375 million users (less than half of China’s number). However, that gap will decrease by 2021, when we expect India to have 601 million smartphone users. The U.S. came in at #3, accounting for 252 million of the world’s smartphones."
More information Rank, Country/Region ...
| Rank | Country/Region | Total population | Smartphone penetration | Smartphone users |
|---|---|---|---|---|
| 1 | United Kingdom |
66,574,000 | 83% | 54,713,000 |
| 2 |  Netherlands |
17,084,000 | 79.3% | 13,547,000 |
| 3 |  Sweden |
9,983,000 | 78.8% | 7,864,000 |
| 4 | Germany |
82,293,000 | 78.8% | 64,830,000 |
| 5 | United States |
326,767,000 | 77.0% | 251,688,000 |
| 6 |  Belgium |
11,499,000 | 76.6% | 8,813,000 |
| 7 | France |
65,233,000 | 76.0% | 32,598,000 |
| 8 | Spain |
46,397,000 | 72.5% | 33,631,000 |
| 9 |  Canada |
36,954,000 | 72.1% | 26,635,000 |
| 10 |  Australia |
24,772,000 | 68.6% | 16,999,000 |
| 11 | South Korea |
51,164,000 | 68.0% | 34,562,000 |
| 12 |  Kazakhstan |
18,404,000 | 64.9% | 11,938,000 |
| 13 |  Poland |
38,105,000 | 64.0% | 24,371,000 |
| 14 | Russia |
143,965,000 | 63.8% | 91,865,000 |
| 15 |  Taiwan |
23,694,000 | 60.0% | 14,223,000 |
| 16 | Italy |
59,291,000 | 58.0% | 34,394,000 |
| 17 |  Malaysia |
32,042,000 | 57.5% | 18,437,000 |
| 18 | Japan |
127,185,000 | 55.3% | 70,327,000 |
| 19 | China |
1,415,046,000 | 55.3% | 782,848,000 |
| 20 |  Romania |
19,581,000 | 53.8% | 10,538,000 |
| 21 |  Ukraine |
44,009,000 | 48.3% | 21,276,000 |
| 22 |  Argentina |
44,689,000 | 46.9% | 20,979,000 |
| 23 |  Saudi Arabia |
33,554,000 | 46.0% | 15,449,000 |
| 24 | Mexico |
130,759,000 | 45.6% | 59,597,000 |
| 25 | Philippines |
106,512,000 | 44.9% | 47,858,000 |
| 26 |  Chile |
18,197,000 | 44.2% | 8,049,000 |
| 27 | Thailand |
69,183,000 | 43.7% | 30,217,000 |
| 28 | Brazil |
210,868,000 | 41.3% | 87,172,000 |
| 29 |  Venezuela |
32,381,000 | 40.8% | 13,224,000 |
| 30 |  Colombia |
49,465,000 | 39.8% | 19,669,000 |
| 31 |  Morocco |
36,192,000 | 37.9% | 13,707,000 |
| 32 | Turkey |
81,917,000 | 37.9% | 31,060,000 |
| 33 | Vietnam |
96,491,000 | 37.7% | 36,378,000 |
| 34 |  South Africa |
57,398,000 | 35.5% | 20,371,000 |
| 35 | Iran, Republic of |
82,012,000 | 64.6% | 53,200,000 |
| 36 |  Peru |
32,552,000 | 32.1% | 10,462,000 |
| 37 |  Uzbekistan |
32,365,000 | 31.3% | 10,142,000 |
| 38 |  Algeria |
42,008,000 | 29.1% | 12,204,000 |
| 39 |  Egypt |
99,376,000 | 28.0% | 27,852,000 |
| 40 | India |
1,354,052,000 | 27.7% | 374,893,000 |
| 41 | Indonesia |
266,795,000 | 27.4% | 73,155,000 |
| 42 |  Ghana |
29,464,000 | 24.0% | 7,060,000 |
| 43 |  Myanmar |
53,856,000 | 21.8% | 11,722,000 |
| 44 |  Kenya |
50,951,000 | 20.9% | 10,668,000 |
| 45 |  Sudan |
41,512,000 | 19.7% | 8,176,000 |
| 46 | Bangladesh |
166,368,000 | 16.1% | 26,827,000 |
| 47 |  Uganda |
44,271,000 | 15.6% | 6,922,000 |
| 48 | Pakistan |
200,814,000 | 13.8% | 27,730,000 |
| 49 | Nigeria |
195,875,000 | 13.0% | 25,552,000 |
| 50 |  Ethiopia |
107,535,000 | 11.2% | 12,014,000 |
Close
Newzoo's 2017 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2017[6]
More information Rank, Country/Region ...
| Rank | Country/Region | Total Population | Smartphone Penetration | Smartphone Users |
|---|---|---|---|---|
| 1 |  United Arab Emirates |
9,398,000 | 80.6% | 7,573,000 |
| 2 | Sweden |
9,921,000 | 72.2% | 7,167,000 |
| 3 |  Switzerland |
8,454,000 | 71.7% | 6,061,000 |
| 4 | South Korea |
50,705,000 | 71.5% | 36,262,000 |
| 5 | Taiwan |
23,564,000 | 70.4% | 16,596,000 |
| 6 | Canada |
36,626,000 | 69.8% | 25,556,000 |
| 7 | United States |
326,474,000 | 69.3% | 226,289,000 |
| 8 | Netherlands |
17,033,000 | 68.8% | 11,720,000 |
| 9 | Germany |
80,636,000 | 68.8% | 55,492,000 |
| 10 | United Kingdom |
65,511,000 | 68.6% | 44,953,000 |
| 11 | Australia |
24,642,000 | 67.7% | 16,671,000 |
| 12 | Belgium |
11,444,000 | 67.3% | 7,706,000 |
| 13 | Spain |
46,070,000 | 66.8% | 30,771,000 |
| 14 |  Azerbaijan |
9,974,000 | 66.4% | 6,619,000 |
| 15 | Italy |
59,798,000 | 65.8% | 39,323,000 |
| 16 | France |
64,939,000 | 65.3% | 42,399,000 |
| 17 | Saudi Arabia |
32,743,000 | 65.2% | 21,337,000 |
| 18 |  Portugal |
10,265,000 | 65.0% | 6,672,000 |
| 19 |  Czech Republic |
10,555,000 | 64.8% | 6,835,000 |
| 20 | Malaysia |
31,164,000 | 64.1% | 19,967,000 |
| 21 | Poland |
38,564,000 | 63.4% | 24,431,000 |
| 22 |  Greece |
10,893,000 | 59.5% | 6,484,000 |
| 23 | Chile |
18,313,000 | 56.0% | 10,254,000 |
| 24 | Romania |
19,238,000 | 56.0% | 10,772,000 |
| 25 | Russia |
143,375,000 | 54.7% | 78,364,000 |
| 26 | China |
1,388,233,000 | 51.7% | 717,310,000 |
| 27 | Japan |
126,045,000 | 50.1% | 63,089,000 |
| 28 | Turkey |
80,418,000 | 49.8% | 40,010,000 |
| 29 | Argentina |
44,272,000 | 48.2% | 21,329,000 |
| 30 | Mexico |
130,223,000 | 40.7% | 52,993,000 |
| 31 | Thailand |
68,298,000 | 40.5% | 27,628,000 |
| 32 | Kazakhstan |
18,064,000 | 39.2% | 7,078,000 |
| 33 | Brazil |
211,243,000 | 37.7% | 79,578,000 |
| 34 | Iran |
80,946,000 | 37.1% | 30,000,000 |
| 35 | Venezuela |
31,926,000 | 36.2% | 11,559,000 |
| 36 | South Africa |
55,436,000 | 36.2% | 20,089,000 |
| 37 | Peru |
32,166,000 | 36.0% | 11,585,000 |
| 38 | Colombia |
49,068,000 | 35.4% | 17,361,000 |
| 39 | Morocco |
35,241,000 | 33.4% | 11,755,000 |
| 40 | Algeria |
41,064,000 | 32.4% | 13,293,000 |
| 41 | Egypt |
95,215,000 | 30.4% | 28,958,000 |
| 42 | Vietnam |
95,415,000 | 26.4% | 25,162,000 |
| 43 | Ukraine |
44,405,000 | 23.5% | 10,448,000 |
| 44 | Philippines |
103,797,000 | 23.3% | 24,173,000 |
| 45 | India |
1,342,513,000 | 22.3% | 300,124,000 |
| 46 | Indonesia |
263,510,000 | 20.7% | 54,494,000 |
| 47 |  Iraq |
38,654,000 | 19.9% | 7,709,000 |
| 48 | Nigeria |
191,836,000 | 14.8% | 28,381,000 |
| 49 | Pakistan |
200,814,000 | 6.7% | 13,505,343 |
| 50 | Bangladesh |
164,828,000 | 5.2% | 8,578,000 |
Close
The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[7]
More information Rank, Country ...
| Rank | Country | % of adults owning a smartphone | Relative size |
|---|---|---|---|
| 1 | South Korea | 88 | 88 |
| 2 | Australia | 77 | 77 |
| 3 |  Israel | 74 | 74 |
| 4 | United States | 72 | 72 |
| 5 | Spain | 71 | 71 |
| 6 |  New Zealand |
70 | 71 |
| 7 | United Kingdom | 68 | 68 |
| 8 | Canada | 67 | 67 |
| 9 | Chile | 65 | 65 |
| 10 | Malaysia | 65 | 65 |
| 11 | Germany | 60 | 60 |
| 12 | Italy | 60 | 60 |
| 13 | Turkey | 59 | 59 |
| 14 | China | 59 | 59 |
| 15 |  Palestine | 57 | 57 |
| 16 |  Lebanon | 52 | 52 |
| 17 |  Jordan | 51 | 51 |
| 18 | France | 49 | 49 |
| 19 | Argentina | 48 | 48 |
| 20 | India | 45 | 45 |
| 21 | Russia | 45 | 45 |
| 22 | Brazil | 41 | 41 |
| 23 | Poland | 41 | 41 |
| 24 | Japan | 39 | 39 |
| 25 | South Africa | 37 | 37 |
| 26 | Vietnam | 35 | 35 |
| 27 | Mexico | 35 | 35 |
| 28 | Nigeria | 28 | 28 |
| 29 | Ukraine | 27 | 27 |
| 30 | Kenya | 26 | 26 |
| 31 | Peru | 25 | 25 |
| 32 | Philippines | 22 | 22 |
| 33 | Ghana | 21 | 21 |
| 34 | Indonesia | 21 | 21 |
| 38 | Pakistan | 19 | 19 |
| 35 |  Senegal | 19 | 19 |
| 36 |  Fiji | 17 | 17 |
| 37 |  Burkina Faso | 14 | 14 |
| 39 |  Tanzania | 11 | 11 |
| 40 | Ethiopia | 4 | 4 |
| 41 | Uganda | 4 | 4 |
Close
A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%.[8]
The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[7]
More information Rank, Country ...
| Rank | Country | % of adults owning a smartphone | Relative size |
|---|---|---|---|
| 1 | South Korea | 88 | 88 |
| 2 | Australia | 77 | 77 |
| 3 | Israel | 74 | 74 |
| 4 | United States | 72 | 72 |
| 5 | Spain | 71 | 71 |
| 6 | New Zealand |
70 | 71 |
| 7 | United Kingdom | 68 | 68 |
| 8 | Canada | 67 | 67 |
| 9 | Chile | 65 | 65 |
| 10 | Malaysia | 65 | 65 |
| 11 | Germany | 60 | 60 |
| 12 | Italy | 60 | 60 |
| 13 | Turkey | 59 | 59 |
| 14 | China | 58 | 58 |
| 15 | Palestine | 57 | 57 |
| 16 | Lebanon | 52 | 52 |
| 17 | Jordan | 51 | 51 |
| 18 | France | 49 | 49 |
| 19 | Argentina | 48 | 48 |
| 20 | Venezuela | 45 | 45 |
| 21 | Russia | 45 | 45 |
| 22 | Brazil | 41 | 41 |
| 23 | Poland | 41 | 41 |
| 24 | Japan | 39 | 39 |
| 25 | South Africa | 37 | 37 |
| 26 | Vietnam | 35 | 35 |
| 27 | Mexico | 35 | 35 |
| 28 | Nigeria | 28 | 28 |
| 29 | Ukraine | 27 | 27 |
| 30 | Kenya | 26 | 26 |
| 31 | Peru | 25 | 25 |
| 32 | Philippines | 22 | 22 |
| 33 | Ghana | 21 | 21 |
| 34 | Indonesia | 21 | 21 |
| 35 | Senegal | 19 | 19 |
| 36 | India | 17 | 17 |
| 37 | Burkina Faso | 14 | 14 |
| 38 | Pakistan | 14 | 14 |
| 39 | Tanzania | 11 | 11 |
| 40 | Ethiopia | 4 | 4 |
| 41 | Uganda | 4 | 4 |
Close
A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%.[8]
The following list of the countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013.[9][10]
More information Rank, Country/Territory ...
| Rank | Country/Territory | Penetration |
|---|---|---|
| 1 | United Arab Emirates | 73.8% |
| 2 | South Korea | 73.0% |
| 3 | Saudi Arabia | 72.8% |
| 4 |  Singapore | 71.7% |
| 5 |  Norway | 67.5% |
| 6 | Australia | 64.6% |
| 7 | Sweden | 62.9% |
| 8 |  Hong Kong | 62.8% |
| 9 | United Kingdom | 62.2% |
| 10 |  Denmark | 59.0% |
| 11 |  Ireland | 57.0% |
| 12 | Israel | 56.6% |
| 13 | Canada | 56.4% |
| 14 | United States | 56.4% |
| 15 | Spain | 55.4% |
| 16 | Switzerland | 54.0% |
| 17 | New Zealand | 53.6% |
| 18 | Netherlands | 52.0% |
| 19 | Taiwan | 50.8% |
| 20 |  Austria | 48.0% |
| 21 | China | 46.9% |
| 22 |  Slovakia | 45.9% |
| 23 |  Finland | 45.5% |
| 24 | France | 42.3% |
| 25 | Czech Republic | 41.6% |
| 26 | Italy | 41.3% |
| 27 | Germany | 39.8% |
| 28 | South Africa | 39.8% |
| 29 | Philippines | 38.7% |
| 30 | Mexico | 36.8% |
| 31 | Russia | 36.2% |
| 32 | Poland | 35.0% |
| 33 | Malaysia | 34.5% |
| 34 |  Hungary | 34.4% |
| 35 | Belgium | 33.5% |
| 36 | Greece | 32.5% |
| 37 | Portugal | 32.1% |
| 38 | Thailand | 31.0% |
| 39 | Argentina | 30.7% |
| 40 | Turkey | 29.6% |
| 41 | Romania | 27.9% |
| 42 | Brazil | 26.3% |
| 43 | Japan | 24.7% |
| 44 | Vietnam | 19.7% |
| 45 | Indonesia | 14.0% |
| 46 | Ukraine | 14.4% |
| 47 | India | 12.8% |
Close
- "Newzoo | The Destination for Games Market Insights". Newzoo. Retrieved 2021-07-18.
- newzoo. "Top Countries by Smartphone Users". newzoo. Retrieved 16 November 2022.
- "Top Countries/Markets by Smartphone Penetration & Users". Newzoo. Retrieved 2021-07-18.
- "Newzoo Global Mobile Market Report 2019 - Light Version". Archived from the original on 3 August 2020. Retrieved 26 June 2020.
- "Newzoo Global Mobile Market Report 2018 - Light Version". Archived from the original on 8 January 2020. Retrieved 26 June 2020.
- "Newzoo Global Mobile Market Report 2017 - Light Version". Archived from the original on 3 August 2020. Retrieved 26 June 2020.
- Poushter, Jacob (22 February 2016). "Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies | Pew Research Center". Pewglobal.org. Archived from the original on 2016-02-23. Retrieved 2016-02-23.
- "Denmark's Smartphone Market Nears Saturation". eMarketer. Archived from the original on 2015-06-21. Retrieved 2015-06-18.
- "Think with Google". Think with Google. Archived from the original on 2015-11-08. Retrieved 2016-03-20.
- By Zoe Fox2013-08-27 14:52:34 UTC (2013-08-27). "The 15 Countries With the Highest Smartphone Pentration". Mashable.com. Archived from the original on 2018-12-26. Retrieved 2016-03-20.
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