London_Press_Exchange

London Press Exchange

London Press Exchange

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The London Press Exchange was founded in 1892 by Frederick Higginbottom and Reginald J.Sykes,[1] becoming a significant Government advertising agency during World War II.[2] It merged with the Leo Burnett agency in 1969.[3]

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The agency also produced promotional work for the 1921 film Elsie and the Brown Bunny,[4] and advertising posters for the 1951 Festival of Britain.[5]

On 5 November 1946, the Market Research Society was created in the London Press Exchange offices.[6]

Notable people

Bibliography

References

  1. [1]
    John William and Robertson Scott, The Life and Death of a Newspaper: An Account of the Temperaments, Perturbations and Achievements of John Morley, W.T. Stead, E.T. Cook, Harry Cust, J.L. Garvin, and Three Other Editors of the Pall Mall Gazette ..., Publisher Taylor & Francis, 1952, 417 pages, page 393
  2. [2]
    "London Press Exchange Archived 2013-02-11 at the Wayback Machine", History of Advertising Trust, retrieved 17 August 2012
  3. [3]
    "Lynch-Robinson,78, war hero and boss of Leo Burnett, dies", Campaign, Friday, 28 June 1996
  4. [4]
    "London Press Exchange [gb]", IMDb.com, Inc.
  5. [5]
    "Exhibition of Science" and "Festival of Britain" poster, V&A museum, London, retrieved 17 August 2012
  6. [6]
    "History", Market Research Society
  7. [7]
    "Keith Lucas", The Telegraph, 26 Apr 2012
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