Lucire

<i>Lucire</i>

Lucire

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Lucire (/luːˈtʃɪəreɪ/ loo-CHEER-ay, Romanian: [luˈtʃire]; transl. "Glow") is a fashion magazine that originally began on the web in 1997, before adding a monthly print edition in its home country of New Zealand in 2004,[1] and is now published seasonally, with a monthly for licensees. It is the first fashion partner with the UNEP, an arrangement that began in 2003.[2] In 1999, Harper's Bazaar Australia listed Lucire in its "A-list of Style" supplement.[3] In 2018, Lucire was listed by StyleCaster as one of the "21 International Fashion Magazines That Should Be on Your Radar."[4] In 2022, LUXlife named Lucire its "Most Pioneering Online Fashion Magazine."[5]

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History

At its launch, it was the second online fashion title in New Zealand (after Wellington Polytechnic's Fashionbrat), and the first commercial fashion magazine on the web there.[6] With Fashionbrat lasting only one issue, Lucire is the longest running online fashion magazine in New Zealand.[7] It claims to be the first fashion title to extend its brand from the internet into print,[8] and the first website to launch print editions in more than one country.[9]

Summer Rayne Oakes was made the US Editor in 2007 and subsequently editor-at-large. Stanley Moss serves as travel editor and Elyse Glickman its US west coast editor.[10] Sopheak Seng became its fashion editor in 2010.[11] Qurratulain Wahab edits Lucire KSA in Saudi Arabia.[12] Lucire was founded by Jack Yan, who continues to serve as publisher.[13]

When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian term meaning 'the act of glowing or glittering'.[14]

In the early 2000s, Lucire covered new talent alongside more established names. It was one of the first publications to profile actress Gal Gadot,[15] designer Zac Posen,[16] MTV New Zealand presenter and former beauty queen Amber Peebles,[17] and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a Webby Award.[18]

Print edition cover girls have included Gal Gadot, Laura Vandervoort, Violett Beane, Denise Richards, Javicia Leslie, Camille Hyde, Brittny Gastineau, Vanessa Carlton, Sarah McLachlan, Stacie Jones Upchurch, Nicky Hilton, Theodora Richards, Jennifer Siebel Newsom,[10] and Andrea Kevichüsa.[19]

International editions

Lucire launched its first international edition in Romania (helmed by Mirella and Valentin Lapusca) in May 2005,[20] claiming to be the first New Zealand fashion magazine to enter the continent, and the first webzine in the world to launch two print editions.[9] A Thai edition, Twinpalms Lucire, launched in 2008 in conjunction with Twinpalms Resort.[21] Additionally, Vox magazine in Qatar was briefly launched in conjunction with Lucire,[22] while a one-off Bahraini edition appeared in 2014.[23] In 2018 Lucire KSA was launched in Saudi Arabia, as a monthly English-language magazine. Lucire KSA is now supplied in the first and business classes of the national carrier Saudia, and in their airport lounges.[24] Lucire Rouge, a US edition, appeared in 2020, extending the magazine's coverage into wellness.[25] A French-language edition of Lucire KSA appeared in 2021.[26]

Notes

  1. [1]
    Bond, Georgina (26 August 2004). "International fashion for those at home". The New Zealand Herald. Retrieved 11 September 2022.
  2. [2]
    "UNEP targets retail and fashion industry as part of ongoing effort to promote 'cool' green lifestyles". UNEP. 2 June 2002. Retrieved 22 August 2019.
  3. [3]
    "The A-list of Style". Harper's Bazaar Australia. 15 September 1999.
  4. [4]
    "21 International Fashion Magazines That Should Be on Your Radar". StyleCaster. Retrieved 18 July 2019.
  5. [5]
    "Most Pioneering Online Fashion Magazine". LUXlife. Retrieved 11 June 2022.
  6. [6]
    "Voices: Jack Yan - Wellington's next mayor?". Radio New Zealand. 12 July 2015. Retrieved 5 June 2022.
  7. [7]
    "A 25th anniversary retrospective: leading up to Lucire's launch in 1997". Lucire. 2 June 2022. Retrieved 22 October 2022.
  8. [8]
    "For the people". Lucire. 26 November 2004. Retrieved 30 October 2022.
  9. [9]
    "17.5.05: Lucire Romania". Lucire. 16 May 2005. Retrieved 30 October 2022.
  10. [10]
    Yan, Jack (23 June 2022). "The people of Lucire". Lucire. Retrieved 30 October 2022.
  11. [11]
    "Sopheak Seng appointed fashion editor of Lucire". Infonews.co.nz. 5 July 2010. Retrieved 30 October 2022.
  12. [12]
    "The personal touch". Lucire. 1 December 2019. Retrieved 16 September 2022.
  13. [13]
    "Jack Yan". Victoria University of Wellington. Retrieved 22 August 2019.
  14. [14]
    St Clair Brown, Angus (2 September 2014). "Jack Yan—Lucire magazine". Verve. Retrieved 5 September 2022.
  15. [15]
    Yan, Jack (17 October 2017). "Gal Gadot makes waves". Lucire. Retrieved 2 November 2022.
  16. [16]
    "Zac to the future". Lucire. 27 January 2002. Retrieved 2 November 2022.
  17. [17]
    Yan, Jack (8 December 2003). "Civic virtue". Lucire. Retrieved 2 November 2022.
  18. [18]
    "Webby Awards". Archived from the original on 2 December 2009. Retrieved 11 December 2009.
  19. [19]
    Yan, Jack (18 June 2023). "A hot cover with Andrea Kevichüsa". Lucire. Retrieved 21 July 2023.
  20. [20]
    Ionescu, Costin (30 May 2005). "Revistele 'glossy' sfideaza regulile pietei". Săptămâna Financiară. Archived from the original on 16 July 2011. Retrieved 11 September 2022.
  21. [21]
    "Lucire launches in Thailand". Lucire. 27 January 2008. Retrieved 16 September 2022.
  22. [22]
    "Welcome to our Qatari readers". Lucire. 1 March 2011. Retrieved 31 October 2022.
  23. [23]
    "Born in Wellington, Lucire celebrating its 25th anniversary". Scoop. 11 October 2022. Retrieved 2 November 2022.
  24. [24]
    "New Zealand fashion magazine Lucire's Saudi Arabian edition". Scoop. 13 June 2019. Retrieved 18 July 2019.
  25. [25]
    "About Lucire Rouge". Lucire Rouge. 1 September 2020. Retrieved 1 December 2022.
  26. [26]
    "Bienvenue à nos lecteurs français: Lucire KSA now published in English and French". Lucire. 16 September 2021. Retrieved 31 October 2022.
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