Luminate (company)

Luminate (formerly MRC Data and P-MRC Data) is a provider of music and entertainment data. Established as a joint-venture in 2020, it brought together Nielsen Music, Alpha Data (formerly BuzzAngle Music) and Variety Business Intelligence (formerly TVtracker).

IndustryMusic and Entertainment data
Founded1991; 32 years ago (1991)
    • Mike Fine
    • Mike Shalett
HeadquartersLos Angeles, California
Key people
Rob Jonas (Chief Executive Officer)
OwnerEldridge Industries and Penske Media Corporation

In December 2019, Eldridge Industries' Valence Media, the current parent company of Billboard, acquired Nielsen's music data business, reuniting it with Billboard for the first time since its spin-off to E5 Global Media from Nielsen Business Media.[1] It was renamed MRC Data in 2020 after Eldridge Industries merged Valence with the film and television studio MRC. and was then brought under its PMRC joint venture with Penske Media Corporation as P-MRC Data. It was renamed once more to Luminate Data in March 2022.[2][3] In August 2022, the MRC merger was unwound, with Eldridge Industries taking sole ownership of its stake in PMRC.[4]

Today, Luminate is an independently operated company and a subsidiary of Penske Media Eldridge, a joint venture between Penske Media Corporation and Eldridge Industries. It is the preeminent entertainment data and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film and television, with data compiled from hundreds of verified sources. The company maintains its more than 30-year legacy of accurate storytelling by powering the iconic Billboard music charts, while also acting as the premiere database for the television and film industries. Working closely with record labels, artists, studios, production companies, networks, tech companies, and more, Luminate offers the most valued source of comprehensive, independent, and foundational entertainment data that drives industry forward.

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