MSC_Cruises

MSC Cruises

MSC Cruises

Cruise line registered in Switzerland

MSC Cruises (Italian: MSC Crociere) is a Swiss global cruise line based in Geneva, with operations offices in Naples, Genoa and Venice. It was founded in 1970 in Naples, Italy, as part of the Mediterranean Shipping Company (MSC). In addition to being the world's largest privately held cruise company, employing about 23,500 people worldwide and with offices in 45 countries as of 2017,[1] MSC Cruises is the third-largest cruise company in the world, after Carnival Corporation & plc and Royal Caribbean Group, with a 10.2% share of all passengers carried in 2021.[2]

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History

Lauro Lines

Lauro Lines (Italian: Flotta Lauro) was founded in Naples, Italy by Achille Lauro in 1960. The company entered the cruise business operating two ships, MS Angelina Lauro and MS Achille Lauro. Angelina Lauro burnt in the port of St. Thomas, United States Virgin Islands in 1979 and Achille Lauro was hijacked by members of the Palestine Liberation Front in 1985 which put the company in financial difficulties.[3]

MSC Cruises

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In 1988, Mediterranean Shipping Company (MSC) entered the cruise business by buying the liner Monterey.[4]

In 1989, MSC bought Lauro Lines. The new company was named StarLauro Cruises and had 2 ships, Monterey and Achille Lauro.[5]

In 1995, StarLauro Cruises was renamed MSC Cruises.[5]

In 2014, MSC Cruises announced that the four Mistral class ships underwent renovation under the "Renaissance Programme".[6]

In July 2018, the company announced that it would build a second cruise terminal at PortMiami for its World-class cruise ships as an expansion of its North American program. It is scheduled to be completed in October 2022.[7] In October 2018, MSC announced an order for four luxury ships of 64,000 gross tons each.[8] These ultra-luxury vessels will be based on the cruise line's luxury concept, the "MSC Yacht Club."[8] The first ship will arrive in the spring of 2023.[8] All ships will be built at Fincantieri.[8]

In January 2019, MSC Cruises unveiled the world’s first virtual personal cruise assistant - ZOE, an artificial intelligence device designed by Harman International. It is currently featured on MSC Bellissima and MSC Grandiosa and will be featured on future newbuilds upon their delivery.[9][10]

In mid 2020, MSC Cruises suspended most (or all) of their operations for over six months during the COVID-19 pandemic.[11]

On 7 January 2021, MSC had released a plan for the MSC Grandiosa to start its 7-night cruises on 24 January 2021 and for MSC Magnifica to start its 10-night cruises on 14 February 2021, both in the Mediterranean. Only passengers who were residents of Schengen countries would be accepted until further notice, however.[11]

On 9 January 2021, a report stated MSC was hoping to resume some cruises in Europe in the near future but added that "it remains to be seen whether this will go ahead with much of the continent still in lockdown".[11]

In June 2021, MSC announced a new luxury brand named Explora Journeys, with four vessels planned beginning with the Explora I.[12][13]

In March 2022, MSC Cruises signed a multi-year deal with Formula 1 to become their official cruise partner.[14] They were the title sponsor of the 2023 Belgian Grand Prix.[15]

In January 2023, MSC Cruises announced a new multi-year partnership agreement with the New York Knicks. The deal gets MSC promotion during Knicks home games, including LED signage, virtual-on-court signage, and the opportunity to serve as the presenting partner during in-game t-shirt tosses.[16]

Ocean Cay MSC Marine Reserve

The man-made lagoon located in the middle of Ocean Cay

In December 2015, MSC Cruises signed a 100-year lease for the private island of Ocean Cay in the Bahamas to develop the land for an exclusive island experience.[17] The site had previously been used to mine white Aragonite sand for decades, and after the original owners abandoned the 95 acre island, the land had to be restored to remove all of the old mining equipment, with MSC Cruises committing $200 million for the project involving restoration and conversion of the island into a private resort.[18]

The restoration required the work of many scientists to bring the area back into a functioning marine habitat. And, once the Bahamian government granted the site marine reserve status, the project was then officially named the Ocean Cay MSC Marine Reserve and was set to open in mid-November 2019, but weather delays pushed the date to 5 December 2019.[19]

Fleet

Current fleet

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Future ships

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Former ships

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References

  1. [1]
    "MSC Cruises Company Profile - MSC Fleet - Mediterranean Way of Life". Archived from the original on 15 November 2017. Retrieved 12 February 2019.
  2. [2]
    "Cruise Market Watch - Market Share". Cruise Market Watch. Retrieved 19 October 2022.
  3. [3]
    "Pierfrancesco Vago, Executive Chairman, MSC Cruises". The Maritime Executive. Retrieved 8 April 2021.
  4. [4]
    "MSC Cruises History". www.cruisecritic.co.uk. Retrieved 8 April 2021.
  5. [5]
    "About MSC History". MSC Cruises USA. MSC Cruises. Retrieved 10 August 2010.
  6. [6]
    "MSC Renaissance Program Begins with Laying Out of Armonia's New Section". cruiseindustrynews.com. Retrieved 12 May 2016.
  7. [7]
    "MSC Cruises to Build Second Cruise Terminal in Miami - MSC Cruises". www.cruisecritic.com. Retrieved 12 July 2018.
  8. [8]
    "MSC places order for four luxury vessels: Travel Weekly". www.travelweekly.com. Retrieved 12 September 2019.
  9. [9]
    "MSC Cruises Officially Unveils "Zoe" the World's First Personal Cruise Assistant". www.cruisecritic.com. Archived from the original on 28 May 2023. Retrieved 15 February 2019.
  10. [10]
    Mathisen, Monty (1 February 2019). "MSC Unveils Zoe Virtual Personal Assistant". www.cruiseindustrynews.com. Retrieved 12 September 2019.
  11. [11]
    "CRUISE & ITINERARY UPDATES". MSC. 7 January 2021. Retrieved 11 January 2021. For all cancelled cruises please refer to the FAQ Which cruises benefit from the compensation packages policy?
  12. [12]
    Payne, Holly (10 June 2021). "Steel cut for Explora I, first vessel in MSC Cruises' luxury Explora Journeys fleet". Seatrade Cruise News. Retrieved 5 February 2022.
  13. [13]
    "Brand Reveal". explorajourneys.com. Retrieved 5 February 2022.
  14. [14]
    Formula 1 (21 March 2022). "Formula 1 announces MSC Cruises as a Global Partner for the 2022 season". Formula 1. Retrieved 2 April 2022.{{cite web}}: CS1 maint: numeric names: authors list (link)
  15. [15]
    Pettit, Carl (31 July 2023). "MSC Cruises and Formula 1 Have Something to Celebrate". Cruise Hive. Retrieved 1 August 2023.
  16. [16]
    "New York Knicks and MSC Cruises Partner on Multi-Year Marketing Plan". www.travelmarketreport.com. Retrieved 18 January 2023.
  17. [17]
    Staff, C. I. N. (17 December 2015). "Confirmed: MSC Closes Deal on Private Island in Bahamas". www.cruiseindustrynews.com. Archived from the original on 15 November 2019. Retrieved 15 November 2019.
  18. [18]
    Arlene Satchell, Arlene. "MSC Cruises plans $200 million private Bahamian island". Sun-Sentinel.com. South Florida Sun-Sentinel. Retrieved 18 April 2023.
  19. [19]
    "MSC Cruises Announces New Opening Date for Ocean Cay Marine Reserve". TravelPulse.
  20. [20]
    "MSC Cruises-UK News: MSC Cruises Welcomes MSC Preziosa". Msccruises.co.uk. Retrieved 15 February 2014.
  21. [21]
    Williamson, Jeannine (31 October 2019). "MSC Cruises Takes Delivery of first Meraviglia Plus Class Ship, MSC Grandiosa". www.cruisecritic.com.au. Retrieved 5 February 2022.
  22. [22]
    "MSC Begins Construction of Euribia, Its Most Environmentally-Advanced Ship". 28 June 2021. Retrieved 28 June 2021.
  23. [23]
    Ebelthite, Shaun (29 June 2021). "MSC begins construction of third Meraviglia-Plus class ship, MSC Euribia -". cruise-arabia.com. Retrieved 5 February 2022.
  24. [24]
    "New MSC Seascape Delivered from Fincantieri". 16 November 2022. Retrieved 16 November 2022.
  25. [25]
    "MSC SEASCAPE, THE LARGEST AND MOST TECHNOLOGICALLY ADVANCED CRUISE SHIP EVER BUILT IN ITALY, JOINS THE FLEET". 16 November 2022. Retrieved 16 November 2022.
  26. [26]
    Kalosh, Anne (29 June 2020). "Chantiers de l'Atlantique lays keel for LNG-powered MSC World Europa". Seatrade Cruise News. Retrieved 29 June 2020.
  27. [27]
    "MSC and Chantiers Mark Double Newbuild Milestones". www.cruiseindustrynews.com. 2 December 2021. Retrieved 5 February 2022.
  28. [28]
    McCarthy, Daniel (21 January 2020). "MSC Cruises Adds Two World Class Vessels, New Ship Class to Expansion Plans". Travel Market Report. Retrieved 4 July 2020.
  29. [29]
    "Msc guarda all'ambiente, ecco 'Europa': a Saint Nazaire il taglio della prima lamiera". Primocanale.it (in Italian). Retrieved 15 November 2019.
  30. [30]
    "MSC CRUISES CUTS STEEL ON MSC WORLD AMERICA, SECOND INNOVATIVE WORLD CLASS SHIP". 24 October 2022. Retrieved 24 October 2022.
  31. [31]
    "MSC Names Next New Ship World America". 24 October 2022. Retrieved 24 October 2022.
  32. [32]
    "New Cruise Ships - MSC Cruises | New Ships - World Class". Archived from the original on 13 August 2016. Retrieved 17 June 2016.
  33. [33]
    "MSC Cruises Holds Steel Cutting Ceremony for MSC World Asia". 9 April 2024. Retrieved 9 April 2024.
  34. [34]
    "TESS -- Error".
  35. [35]
    "MSC Cruises to Launch Yacht Club-Style Luxury Ships". Travel Agent Central. Retrieved 12 September 2019.
  36. [36]
    "Keel laid for Explora II at Fincantieri's Castellammare yard". 5 May 2022. Retrieved 9 May 2022.
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