MSG Western New York (MSG WNY) is an American regional sports network that is a joint venture between MSG Entertainment and Hockey Western New York LLC. The channel (also on occasion credited as Pegula Sports Network or MSG Buffalo) is a sub-feed of MSG Network, with programming oriented towards the Western New York region, including coverage of the National Hockey League's Buffalo Sabres and the National Football League's Buffalo Bills. It replaced MSG Network on television providers in the Sabres' media market in 2016.

MSG Western New York is available on cable providers throughout Western New York. Most programming is available nationwide on satellite via DirecTV.

After the collapse of Empire Sports Network and its parent Adelphia,^[1] MSG bought the rights to the Buffalo Sabres in 2006 under a 10-year deal; where telecasts are controlled by the team via the Sabres Hockey Network, including the sale of advertising, and the simulcast of Rick Jeanneret's commentary on both radio and television (although, during the 2015-16 season, the team experimented with having separate commentary teams on radio and television for selected games, which the Buffalo News speculated was in preparation for Jeanneret's eventual retirement), conditions that the Sabres always make as part of their telecast deals going back to the days of Empire.^[2][3] After acquiring the rights, MSG divided its network into three regional broadcast "zones"; Sabres games were available within "Zone 3", which covered Buffalo and Rochester, and "Zone 2", the remainder of the state excluding Buffalo, Rochester, and New York City—which was shared by the Sabres, Devils, Islanders, and Rangers. The exact channel assignment for Sabres games varied by region (some games were carried by FSN New York in Zone 2), but all games were carried on the main MSG Network service within Zone 3.^[4][5]

The Buffalo Sabres' regional television ratings are among the highest in the league; in the 2015-16 season, despite the team's poor overall performance, fan enthusiasm over star prospect Jack Eichel helped the team achieve the highest average regional viewership of all NHL teams for the first time since 2008-09, with a 6.55 share.^[6] National telecasts on NBC and NBCSN have also had notably high ratings in Buffalo.^[7][8]

It was speculated that Pegula Sports and Entertainment, which had recently bought the Sabres, Rochester Americans, Buffalo Bandits and Buffalo Bills, was planning to take advantage of the high viewership by establishing a team-owned regional sports network once the Sabres' existing television contract with MSG expired. The Buffalo News's Alan Pergament also acknowledged the impending end of the Sabres and Bills' radio contracts with WGR as a possibility that the group could, potentially, acquire a radio station to serve as a team-owned radio outlet if it is unable to renew its contract with Entercom (Entercom had purchased the Sabres' previous owned-and-operated station, 107.7 WNSA, in 2004, and merged its remaining programming onto WGR). Pegula eventually secured a contract extension with Entercom keeping the Bills and Sabres on WGR through the spring of 2021.^[9] However, in regards to television, he felt that it was more likely for Pegula to partner with MSG to form a full-time, Buffalo-specific feed of MSG Network with additional local programming, rather than actually establishing a new, standalone outlet.^[3][10]

On June 20, 2016, Pegula announced that it had entered into a joint venture with MSG to establish a new service known as MSG Western New York. The channel, a sub-feed of MSG Network took over the former MSG Zone 3/Sabres game only channel, replacing the parent channel within the Sabres existing television market—which was also, notably, expanded to include the entirety of Rochester.^[11] The arrangement allows Pegula access to MSG's existing distribution and statewide programming, while allowing opt-outs for an expanded slate of local programming dedicated to the Bills and Sabres, which is produced and controlled by Pegula. MSG as part of the agreement pays $19 to $20 million per-year in rights fees to broadcast Sabres games and programming, as well as Buffalo Bills programming; it is nearly double the value of the previous Sabres deal. As with the previous deal, Pegula controls team programming on the network, including advertising sales and production (which is handled through PSE's production wing PicSix Creative), and receives all advertising revenue, while MSG collects the retransmission consent fee. Besides original programming and broadcasts exclusive to MSG WNY, the network also carries selected programming from the main MSG Network channel.^[6]

Pegula's executive vice president of media and content Mark Preisler explained that the deal was an alternative to establishing a new regional sports network from scratch, as the company would be able to expand on its relationship with MSG as a long-standing partner by leveraging its infrastructure and distribution, rather than needing to invest in building a network and negotiating carriage with television providers.^[6][12]

The first promos seen for the channel ran during a Bills preseason game against the Indianapolis Colts on August 13, 2016 promoting its Bills programming. The channel debuted on September 10, 2016 at 8:00pm with a Western New York cut in showing the 2016 debut of The Rex Ryan Show and a special behind the scenes feature called Rex and Rob Reunited at 8:30 and 9pm, the daily feed followed on October 3.^[13]

On April 4, 2017, news broke that James L. Dolan, controlling owner of MSG, was exploring the sale of his regional sports networks, including his share of MSG Western New York.^[14]

On August 28, 2023, Pegula Sports and Entertainment was dissolved, with the Bills and Hockey Western New York LLC (the holding company that owns the Sabres, Americans and Bandits) becoming separate business entities and Terry Pegula assuming Presidency of the Sabres organization.^[15]

The network carries team programming related to the Buffalo Sabres and Buffalo Bills; the former including all 70 regional Sabres games and the latter including local Bills shows formerly aired by WKBW-TV; preseason telecasts began to be simulcast with WKBW beginning in 2017. In addition, the channel simulcasts The Instigators (formerly known as Sabres Hockey Hotline)^[16] and One Bills Live (formerly known as The John Murphy Show) from WGR radio as part of a five-hour weekday block, originating from studios (dubbed the One Buffalo studios) at Highmark Stadium; Murphy's program was moved from the evening to the afternoon and had a co-host added. As an aspect of the overall deal, PSE agreed in principle to extend its radio rights with WGR.^{[citation needed]}

MSG Western New York added a package of five Rochester Americans contests beginning in December 2016, moving the team's television broadcasts to MSG WNY from the moribund Time Warner Cable Sports Channel.^[17] Select away playoff games are aired by the channel if the team is playing in a market where the home team has a television partner to simulcast from such as Leafs Nation Network for the Toronto Marlies. On September 7, 2017, it was announced that the channel would begin airing select Monsignor Martin Athletic Association high school football games produced by Pegula as part of a multi-year deal, including a three-game showcase at New Era Field.^[18] The high school coverage moved exclusively online for 2018.^[19][6] The remainder of MSG WNY's schedule consists of programming from the main MSG Network schedule, such as New York Knicks basketball.^[6][11] In turn, MSG also has rights to air the Pegula-produced original programming and game converge on its other networks.^[6][11]

In 2018, MSG-produced Bills preseason telecasts moved to the stations of Nexstar Media Group in all media markets outside Buffalo. As the Bills could not break their existing contract with WKBW in Buffalo, the rights in that city did not change until 2021, when Nexstar-owned WIVB-TV would begin carrying the games.^[20]

• Sabres Hockey Network
• Buffalo Bills Radio Network
• Spectrum Sports
• MSG Sportsnet